- Font Size:
- Default font size
- Larger font size
| Sunday, September 28, 2008 | (No comments posted.)
Times Staff Report
Starting with the November issue, Channel Guide -- a monthly TV book -- will be offered to Times customers, replacing the newspaper's weekly TV Times.
The 200-page Channel Guide magazine will include daily TV listings and charts along with entertainment and sports features, celebrity news and a guide to movies, specials and series.
The Channel Guide will be delivered by direct mail but only to customers who request it.
The monthly guide "is a comprehensive TV listing package that's easy to handle, easy to navigate and is definitely an improvement over our existing TV Times," The Times Deputy Executive Editor Donald Asher said.
Use of TV guides nationally had dwindled for several years, but a core audience continues to use the guides regularly, The Times Publisher Bill Masterson Jr. said.
Guide users had grown unhappy as resources shifted away from TV schedules and were placed in other parts of newspapers, Masterson said.
The Times' agreement with Tribune Media Company for the Channel Guide "allows us to provide readers who want a comprehensive guide mailed directly to their home," Masterson said.
The change from a weekly guide is environmentally friendly, Asher said.
"We had been delivering 90,000 copies of our existing book to all of our customers, but we realized not everyone uses it," Asher said. "This is a way to directly target those people who want a printed TV book."
The final edition of TV Times will be published Oct. 26.
Customers can order Channel Guide starting Monday. For further information, or to order the Channel Guide, call 1-800-589-3331.
Back to story No comments posted.
- It wasn't clear, concise or focused on the topic in the story.
- It was a personal attack, vulgar, explicit or degrading, used actual or implied profanity or contained potentially libelous statements.
- It accused someone of being guilty of a crime.
- It promoted violence or illegal acts.
- It contained telephone numbers or street addresses, or e-mail addresses and links to Web sites other than nwi.com or government agencies.
In no way do these comments represent the views of The Times or Lee Enterprises.
Passionate views, pointed criticism and critical thinking are welcome. Name-calling, crude and profane language and personal abuse are not welcome.
Reader comments will not be edited - they will be approved or declined. They may be used in the print edition of the newspaper.
If you feel a posted comment has violated these guidelines, please email our New Media team the commenter's name, the comment and a link to the article.
For more information please read our Terms of Service.
Post a comment Once your comments are approved, they will appear here.
» More Business Stories
- Know your options when hiring a financial adviser
- Oklahoma farmer sees future fuel in switchgras
- BUSINESS PROFILE: Rent-A-Wreck and Priceless of Crown Point
- Times offers new Channel Guide
- BUSINESS MARKETING column: Keep the sky from falling
- BUSINESS CALENDAR: Events across the region
- Town shows economic woes weighing on election