One of the biggest challenges facing the local world of entertainment is discounting.
Charlie Blum, president and CEO of Star Plaza in Merrillville, calls it the "Bed, Bath & Beyond theory."
"I don't know of anybody who goes to Bed, Bath & Beyond without a coupon," he said. "Once you start doing that, they will never pay full price again."
He said he would love to raise ticket prices for every show in the industry to $100 and then discount them to $50, so people could get the feel of a deal.
"But if I'm wrong, I can never go back," he said. "Everybody would expect to get a discount. That is truly the dilemma."
Another challenge comes from a secondary buying industry. In some cases, the industry selling tickets also has brokers selling them at a higher price on a secondary market, Blum said.
Overall, entertainment is a healthy industry, he said.
He said there is an increased cost in big-name talent. Country group Zac Brown Band on average won't take less than $750,000 for a one-hour show, Blum said.