Gaming companies are taking a close look at the loyalty promoted by their brick-and-mortar casinos, while seeing how the advent of online gaming can also benefit those operations.
With Nevada and New Jersey both legalizing online gaming last year, other states and gambling jurisdictions are now giving it a look.
"We knew how big a market it was when it was a grey area, and now that it's legitimate it can be very big," said Daniel Nita, senior vice president and general manager at Horseshoe Casino.
Large gaming corporations like Caesars Entertainment Corp., which owns Horseshoe, are well positioned to cash in on the newly legitimized market, Nita said.
When it comes to cross-border competition, the gaming industry in Indiana remains encouraged by state legislators' action last session to exempt $5 million per year in free slot play from taxes at each casino, Nita said. That action was taken to level the playing field with some other states, notably Ohio, which offer much more generous exemptions.