Local media companies continue to look for more ways to engage their audience, with 2014 revenue forecasts providing some comfort there will be opportunities for expansion.
"Look at the opportunities and go for it," said Leigh Ellis, president at Radio One Communications. "This is the time to look for new things."
New things often means social media, a place where all local media needing to stay relevant will be expanding, Ellis said. At the same time, it has already been proven bulking up traditional formats can be another way to grow market share.
"You start with what the public wants and we will provide them with something they can't get anywhere else," Ellis said.
National media saw 2 percent to 3 percent revenue growth in 2013. At Radio One, total revenues grew 9 percent with another good year forecast for 2014, Ellis said.