Brian Rossi and William V. Taylor Jr.are a team who play to each other's strengths. Brian E. Rossi is the hands on trainer especially in the area of technique and technology. William V. Taylor, Jr. is the people person and motivator who believes in positive thinking and action. The two men have combined their individual talents and strengths to open Rossi & Taylor Realty Group in April.
"We are a strong residential service company with a focus on technology, customer commitment, and innovative marketing strategies," Rossi says.
Rossi said their business philosophy is "The satisfaction of our clients and agents will be our primary focus. They are the heart and soul of our family-oriented company."
They both believe in giving back to the community.
Noting that Taylor is a triple Purple Heart recipient and Vietnam veteran, Rossi says a percentage of the company's sales will be donated to local veterans' groups.
Rossi said Taylor's attitude is an inspiration to him.
Taylor, a member of the Disabled American Veterans, says that organization recently raised a substantial amount for a veteran who lost three of his limbs.
"He is an inspiration to me," Taylor says. "On certain days I think of him and what his life must be like and I pick myself up. There are no bad days. We are having great days we just don't appreciate it."
Rossi describes their office as very high tech.
"We are going to be one of the best, if not the best, technicologically-advanced offices in Northwest Indiana with everything that we offer," Rossi says.
"We have equipped our agents with iPads," Rossi said. "We are also equipped with large 40-inch monitors in the office for presentations and our computer system is one of the most advanced available.
The company offers sellers the option of specialized custom-made signs which will have information on unique features of the home and interior photos.
Rossi says real estate sales are on the upswing.
"If you have a nice home in Northwest Indiana and it is priced correctly, it is going to sell," Rossi says. "It's not going to be selling in 30 days or less like it used to but it will sell."
"Our advertising budget is substantial," Rossi says. "When others are cutting back, we are pushing forward.
Rossi and Taylor strongly believe in mentoring their agents. They have an open door policy for all their agents with one of them always being available to assist. Rossi even accompanies his new agents on all their listing appointments.
"I want to focus on everyone being successful," Rossi says. "Then the office will be successful. We want camaraderie; we want positive attitudes."
Each agent joining the firm receives a copy of "10 tips in 10 days" which offers daily advice for real estate agents.
Rossi's motivation to become a realtor was the "vast never-ending opportunities it offers."
Taylor, who brings 30 years sales experience to the table, agrees that positive attitude is everything. Every morning he reads daily e-mail motivational messages from Ralph Marston at greatday.com.
Rossi & Taylor will specialize in residential and new construction home sales.
"In the 20 years I have been in real estate, I've sold $20,000 houses and I've built $1.4 million homes, Rossi says. "This allows me to educate upstart agents in every aspect of the business."
"Morale in the industry is low and I want to pick it back up," Rossi says. "I want to get agents in here who are seasoned and energize them."
"So many realtors now are sitting on their hands because of the down economic times," Rossi says. "But there are several agents out there making a lot of money still because they have great attitudes and they are persistent. We all used to be that way. It's easier to say things are not good and to make excuses but you have to stay positive. That is the key."
Rossi's role model has been his mother Joyce Thillman who did a great job raising three children on her own.
"She went from being a police dispatcher to being the first female police officer in the south suburbs and rose through the ranks to become a lieutenant.
"I would not be where I am today without her," Rossi says. "She worked three jobs and raised three kids. She is my inspiration."
Taylor said Rossi is the one who inspired him to become a realtor.
"Brian has always been successful," Taylor says. "He is a great sales man and he is a great businessman. That is why we entered into this business relationship."
Rossi agrees the most satisfying part of his job is helping others succeed.