INSIDE INDIANA BUSINESS: State launches tourism brand

2014-02-12T12:02:00Z INSIDE INDIANA BUSINESS: State launches tourism brandGerry Dick Inside Indiana Business nwitimes.com
February 12, 2014 12:02 pm  • 

The head of Indiana's Office of Tourism Development says the state's new consumer brand reflects the "assets, allure and attractions" of Indiana. Mark Newman believes "Honest to Goodness Indiana" illustrates a welcoming state without being region-specific. The slogan, which is replacing "Restart Your Engines," will be at the heart of an advertising effort for the state. Newman says the campaign will include print, broadcast and online platforms.

Rolls-Royce Strikes $1 Billion Deal

Rolls-Royce in Indianapolis will be a major beneficiary of a $1 billion deal by its parent company. The agreement involves military aircraft engines that will be manufactured, assembled and tested at the Marion County operations.

Manufacturer Secures Significant Financing

A Fort Wayne-based biomedical company has landed a $5 million round of funding. BioPoly LLC says it is currently expanding sales in Europe and planning to launch in additional international markets.

Purdue Boosts Southeast Indiana Focus

Purdue University is increasing its innovation efforts in southeast Indiana. The school says representatives from the Purdue Foundry, Purdue Technology Center of Southeast Indiana and Boiling Point LLC will meet regularly to work on identifying and commercializing university technologies.

Hoosier Banks Among 'Nifty 50'

A national trade publication has named three Indiana-based banks to its annual "Nifty 50" list. Bank Director magazine ranks the institutions based on profitability and capital metrics.

Lilly Unveils Rotation Program

Indianapolis-based Eli Lilly and Co. has launched a pilot rotation program designed to allow aspiring physicians to participate in different aspects of the company's operations. Students from Tulane University will be the first to participate at the Indianapolis headquarters.

Senior Community in The Works For Muncie

The director of the Muncie Redevelopment Commission says a proposed $12 million senior living community could break ground as early as April. The commission has already approved Tax Increment Financing on the plan, which Todd Donati says could total $1.3 million.

Dozens of Companies Set For Job Fair

Nearly 30 employers are set to take part in a job fair next week in Evansville. WorkOne will host the event which organizers say will feature nearly 500 openings.

Statehouse Event Highlights Education

A group of government and education leaders is celebrating education today at the Indiana Statehouse. The Quality Education Celebration is designed to mark progress in standardized test scores, graduation rates and student reading levels.

Group Pushing For Studebaker Designation

Indiana Landmarks is pushing to have the former Studebaker complex in South Bend added to the National Register of Historic Places. The city recently marked the 50th anniversary of the plant's closing.

New Name For New Tech School

The Clarksville Community School Corp. has announced a new name for its New Technology High School. The News and Tribune in New Albany reports the school will be called Renaissance Academy and officials expect construction on the first phase to be complete in August.

hhgregg Promotes Executive

Indianapolis-based hhgregg Inc. has promoted Kevin Lyons to senior vice president of e-commerce. He has been with the electronics and appliance retailer since May.

For more Inside Indiana Business, visit www.insideindianabusiness.com.

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