CTS keeps an edge with buyers

2013-07-06T12:34:00Z CTS keeps an edge with buyersJim Jackson Times Auto Correspondent nwitimes.com
July 06, 2013 12:34 pm  • 

My 83-year-old father says Cadillacs don’t look like they used to.

A good observation and exactly the point General Motors wants to drive home with the new-generation Cadillac – leaving the brand’s finned-behemoth ancestors consigned to the pages of automotive history books.

The 2003 Cadillac CTS was first to introduce the brand’s new look to the premium car segment with design inspired by stealth fighter aircraft.

“Cadillac’s cutting edge styling has brought a different generation buyer into the showroom,” says Paul Certa, sales consultant for Schepel Cadillac in Merrillville. “The angular headlamps and taillights frame the CTS to amplify its hard corner design.”

Certa says the grille work of the 2013 Cadillac ATS and XTS models evolved directly from the CTS original.

The 2014 Cadillac CTS sedan arrives in dealerships this fall priced at $46,025 including freight with more interior space, power and technology showcasing over 20 new standard features compared with the current model.

Inside and out, the third-generation CTS sedan grows, ascending into the heart of the midsize luxury market with an improved design that is longer, lower and leaner.

The new CTS is 5 inches longer for expanding interior space. It also is 244 pounds lighter than the previous model.

Three option packages – Luxury, Performance and Premium – will be offered with either a 2.0-liter turbocharged four cylinder engine for 272 horsepower or a 3.6L V6 engine with 321 hp. Both are available in rear- or all-wheel drive.

A rear-drive only 2014 Cadillac CTS Vsport will feature a twin-turbo 3.6L engine mated to an eight-speed automatic transmission to build 420 hp.

CTS models will be equipped with CUE, Cadillac’s breakthrough system for connectivity and control featuring an 8-inch fully reconfigurable touch screen.

CUE brings tablet likeness to CTS with functions such as haptic feedback to confirm selections, proximity sensing to reveal hidden icons, gesture recognition and capacitive touch.

Cadillac soars Chicago

In May, Cadillac sales in Chicago rose 38.8 percent compared to 2012 eclipsing the largest jump since 1976. Year to date Cadillac sales in Chicago are up 18 percent.

Statewide, Illinois Cadillac sales expanded 37.6 percent compared to last year and 24.2 percent year to date.

“Two out of three Cadillac buyers are coming to the brand for the first time,” says Chase Hawkins, vice president of Cadillac sales and service. “That indicates a change in luxury consumer sentiment and a strong response to the dramatic design and performance of new Cadillac products.”

The all-new 2013 Cadillac ATS compact sport sedan, base priced at $33,095, is credited for attracting many of those new buyers.

Likewise, Cadillac’s XTS luxury sedan had its best retail sales in May contributing to the brand’s total sedan sales increase of 122 percent nationwide thus far for 2013.

 

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