CHICAGO | The Windy City blows in hot styling at the Lexus display during the Chicago Auto Show this week.
Toyota’s premium luxury brand Lexus draws a new line in the sand with an evolution of progressive designs far edgier than the first Lexus models revealed here in 1989.
“Lexus branding is beginning to turn toward a younger audience, while at the same time retaining the luxury and superior fit and finish people associate with Lexus vehicles,” says Bill Parish, sales consultant for Lexus of Merrillville.
This past year stood witness to the introduction of fresh versions of the Lexus ES and LS sedans along with the Lexus RX and LX utility vehicles, helping to prompt a 2012 Lexus sales increase of 31 percent over the previous year.
Bold design language heralds the new face of Lexus with a distinctive spindle-shaped grille, dynamic light treatments and sculpted body lines that create an avant-garde look for the brand.
Among the highlights at the Lexus display is the 2014 Lexus IS F Sport sedan gleaning chiseled exterior styling cues from the Lexus LF-LC Concept Car shown at last year’s Chicago show.
The Lexus LF-LC won Best Concept honors at the 2012 Chicago Auto Show, based on public polling, and returns to the Lexus exhibit – this time, dressed in a dynamic blue exterior finish.
Lexus brand’s production-built LFA super car also revisits Chicago to present its Nurburgring Edition that packs 562 horsepower from a 4.8-liter V10 engine.
Toyota’s youth brand Scion dazzles crowds at this year’s auto show with cutting-edge interactivity found at the Scion exhibit where guests can enjoy hands-on displays to find product information, Scion art and brand culture imagery for the five Scion vehicles available for inspection on the show floor.
Social media savvy visitors also can follow Scion Instagram and Twitter activity via a live social media feed on a large video screen at the Scion display.
“The Chicago Auto Show attracts a lot of young people so interactivity is key to our exhibit, says Steve Hatanaka, auto show and special exhibit manager at Scion. “From its visual flair to hi-tech amenities, this exhibit is designed to appeal to a young audience.”
Central to the Scion exhibit is the 2013 Scion FR-S compact rear-wheel drive sports car that offers performance-based driving excitement priced at $24,500.
Toyota’s indoor ride course returns to the Chicago Auto Show with seven 2013 vehicle offerings. The low-speed track occupies 30,000 square feet of floor space in the South Hall of McCormick Place showcasing such 2013 models as the Toyota Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v and Venza.
Toyota’s indoor ride-along programs are available daily through Feb. 18.