Regal drives a younger market

2013-11-30T11:47:00Z Regal drives a younger marketJim Jackson Times Autos Correspondent nwitimes.com
November 30, 2013 11:47 am  • 

General Motors’ Buick Division reinvents the image of its century-old brand with design and performance that is wooing younger buyers to the 2014 Buick Regal.

“Regal is grabbing the attention of much younger clientele over the traditional Buick buyer,” says Bill Tucker, sales manager for Paul Sur Buick/GMC in Valparaiso. “Buick Regal has the look and driving dynamics of a European-sedan targeted at people 25 to 40 years old.”

The midsize 2014 Buick Regal and Regal GS models are brought to market dressed in smart four-door attire with superb fit and finish.

Comfortably plush front and rear-contoured seats place four adult occupants in a beautifully appointed cabin with ride-quality that soothes both the daily commute and long-distance travel.

Regal’s tuned suspension coupled to a 107.8-inch wheelbase irons out road harshness, while exceptional interior acoustics shut out city clatter.

Engine and wind noise also is noticeably absent in the cabin at highway speeds courtesy of sound absorbent body insulation placed in key areas of Regal’s architecture.

Rear seat knee and legroom is generous with back doors that open wide with no rear wheel body bulge to intrude on the cabin quarter’s entry and exit.

Up front, instrumentation is simple and straight forward with a gauge cluster that offers at-a-glance information wrapped in a contemporary dashboard design.

Fewer buttons and switch gear on the center stack operate the climate control and sound system for less driving distractions.

The 2014 Buick Regal line up is powered by a pair of four-cylinder engines teamed with front- or all-wheel drive. Both are governed by either a six-speed manual or six-speed automatic transmission.

A standard 2.0-liter twin-scroll turbo four-cylinder spools 259 horsepower.

The spirited flow of turbo power is lag-free and very responsive across the power band while achieving on average 21 miles per gallon/city and 30 mpg/hwy.

A non-turbo 2.4L four cylinder engine with 182 hp and eAssist electrification technology delivers fuel economy of 25/city and 36/hwy, though available only in front-wheel drive.

The 2014 Buick Regal GS features an Interactive Drive Control System that allows a driver to select among five operating modes to adjust suspension, steering, throttle, transmission and stability control for a more personalized driving experience.

Buick Regal offers a pair of Premium Packages that include such niceties as remote start, heated steering wheel, rear park assist, navigation and premium audio system.

New for 2014 is Regal’s Driver Confidence Package ($890) that provides rear cross traffic and lane change alert, side blind spot zone and lane departure warning along with forward collision alert and collision mitigation braking.

Base price for the 2014 Buick Regal is $30,615 including freight with Regal GS crossing the bottom line at $37,830. Adding all-wheel drive costs on average an additional $2,200.

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