Detroit’s Big Three truck makers have been watching their rearview mirrors since the Toyota Tundra bowed at the Chicago Auto Show in 2007.
This month, rough-housing in the half-ton truck market becomes more competitive with arrival of the redesigned 2014 Toyota Tundra pickup.
Stylists made Tundra’s hood taller with a wide trapezoid grille bookended by chiseled headlamps that stretch over integrated fender flares for rugged appeal.
The 2014 Toyota Tundra comes full-size offered in SR, SR5, Limited, Premium and 1794 Edition – each paired with a separate interior and front-end look configured in Regular, Double Cab and CrewMax body styles.
“Toyota Tundra with a CrewMax cab is popular with people who work in the construction trades because of its four full-size doors and room for five adult passengers,” says Tina Alaniz, customer relations manager for Team Toyota in Schererville.
And because Tundra is built to handle workplace punishment, the front bumper and lower valance is now made of three components to help ease replacement costs if damaged.
The same design application is built into Tundra’s rear bumper.
Rear end design also includes a stylized tailgate with integrated spoiler and large Tundra logo stamped into the gate.
Tundra’s tailgate opens and closes easily with one hand thanks to a gas-charged damping strut that prevents the gate from slamming when dropped open.
It also minimizes tailgate bounce when traveling with the gate down.
Up front, Tundra is powered by a 4.0-liter V6 engine for 270 horsepower, 4.6L V8 with 310 hp and a 5.7L V8 rated at 381 hp in rear- or four-wheel drivetrains depending to model.
Torque is rated at 278 pound-feet, 327 lb-ft and 401 lb-ft respectively.
Tundra with the 5.7L V8 receives a standard tow package and can pull up to 10,500 pounds managed by a six-speed automatic transmission. The 4.0L is coupled to a five-speed automatic.
All Toyota Tundra models carry a 2000 pound payload.
The 2014 Tundra comes with new safety and connectivity technology including standard Entune audio on two new premium packages as well as rear cross-traffic detection and blind sport monitoring system.
Also included is a backup camera, improved trailer hookup connection, Bluetooth audio streaming and Smart Stop Technology that automatically reduces engine power when the brake and accelerator are applied together under certain conditions.
Inside, Tundra’s cabin is premium made with quality fit and finishes that stands up to its segment competition without exception.
“Tundra customers are very loyal to the Toyota brand and have owned previous Tundras,” said Alaniz. “We have strong repeat sales from owners trading in their current Tundras upgrading to the new model.”
The 2014 Toyota Tundra is designed in California, engineered in Michigan and built in Texas for families, active Baby Boomers and skilled workers priced from $25,920 to $47,320.