CONSUMER MARKETING: Military Consumer Protection Day

2013-06-28T10:00:00Z 2013-06-28T17:27:32Z CONSUMER MARKETING: Military Consumer Protection DayJoseph Pellicciotti Times Business Columnist nwitimes.com
June 28, 2013 10:00 am  • 

Military Consumer Protection Day is July 17.

MCPD is an initiative by public agencies and other organizations to empower active duty and retired service members, military families, veterans and civilians in the military community.

The key source for MCPD information is http://www.military.ncpw.gov/.

A blog at the MCPD website by FTC attorney Carol Kando-Pineda explains that military families face special challenges from frequent relocation, separation from family and friends, and the stresses of deployment that may result in them becoming an attractive target for scam artists.

The website provides free information on avoiding scams and managing money wisely. An “outreach toolkit” includes ideas for distributing consumer materials or hosting events for military consumers on July 17 or anytime throughout the year.

Examples of information found at the site include a free credit score and analysis tool for active duty servicemembers and their spouses; an action plan for tracking personal spending; information on payday lending, prepaid debit cards, and safe mobile banking; and tips for navigating successfully changing economic times and avoiding a personal financial cliff.

The outreach toolkit provides information and sample banners and documents for individuals to promote MCPD. Promotional ideas include hosting community events, assisting with local consumer education events, promoting MCPD events through the media (including with sample news releases) and ordering free consumer resources from MCPD partners.

Opinions are solely the writer's. Joseph Pellicciotti is an Indiana University Northwest faculty member and administrator. The article is for informational purposes only and not intended as specific advice. Consult your professional advisor before taking action. Author does not endorse/guarantee content within websites.

Copyright 2014 nwitimes.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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