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BUSINESS MARKETING: Nominate an innovator

By Larry Galler Times Business Columnist

Innovation – it's all around us. It is in the workplace, in health care, in government, in education, in nonprofits. It happens when people are curious or are working to create a better way to do something faster or cheaper or more helpful or…

BUSINESS MARKETING: Hope or request: which works better?

By Larry Galler Times Business Columnist

It warms a marketer's heart to hear a caller say, "you were referred to me by my friend." Receiving a referral is heartwarming for two reasons:

BUSINESS MARKETING: Culture is a circle

By Larry Galler Times Business Columnist

All businesses over time develop a culture. Some have an intentional, crafted and created culture. In others, the culture just happens organically. Some evolve as conditions change; others remain static. But realize that a company's culture i…

BUSINESS MARKETING: Hiring is passive; selection is active and better

By Larry Galler Times Business Columnist

Lately the economic news has indicated our economy is in a mild recovery from the depths of the recession.

BUSINESS MARKETING: Intend first, select second

By Larry Galler Times Business Columnist

For many years I've been talking about managing a business "by intention." By that I mean the person at the head of the business should actively define what they intend for that business to accomplish, then set goals and an appropriate series…

BUSINESS MARKETING: Don't trash your company's image

By Larry Galler Times Business Columnist

So there I was, driving down a busy, major thoroughfare behind a van emblazoned with the logo and graphics of a well-known regional service company (name and industry withheld to protect the guilty), when the lunkhead driving the van threw th…

BUSINESS MARKETING: The importance of measurements

By Larry Galler Times Business Columnist

The mythical business broker Brad Beancounter analyzes businesses for sale to help establish a sales price. Naturally he reviews normal financial reports such as profit and loss statements, balance sheets, and cash flow reports, but he goes f…

CONSUMER AFFAIRS: Extraordinary invitation excites

By Larry Galler Times Business Columnist

If your email in–box is anything like mine you receive a batch of invitations every week until it overflows with open houses, parties, meetings, new product introductions, business after-hours networking events, announcements, etc.

BUSINESS MARKETING: The single most powerful word in marketing

By Larry Galler Times Business Columnist

Marketers, advertisers and copywriters know that, of all the tools in their bag of resources, the most powerful word at their disposal is the word "free."

BUSINESS MARKETING: The 'If this, than that' flow chart

By Larry Galler Times Business Columnist

So, you are working on a new project something that's never been done before. How exciting! Most, if not all entrapreneurs, have been there, done that.

BUSINESS MARKETING: Momentum based on culture, focus

By Larry Galler Times Business Columnist

The other evening, running out of energy, I plopped down on the couch, turned on the TV and was happy to find a closely fought basketball game in the closing moments.

BUSINESS MARKETING Become an actor ... playing you

By Larry Galler Times Business Columnist

As often as I've said to clients, "You've got to get out of your comfort zone." I've said it to myself at least as many times.

BUSINESS MARKETING: Juices flow when we imagine

By Larry Galler

Listen to people's language usage when they are trying to sell something. Most of the time their language is dull, uninspired, lifeless, featureless, and ordinary as they describe the various features of their product or service. All that cha…

BUSINESS MARKETING: Sheep + people = 'sheeple'

By Larry Galler Times Business Columnist

More and more I hear the word "sheeple" being used to describe those who are one of many, all doing the same thing, all following the same path – people acting like a herd of sheep.

BUSINESS MARKETING: An old shoe on the other foot

By Larry Galler Times Business Columnist

I was talking to a business owner at a recent chamber of commerce meeting who told me, "We've grown our business because our customers are so loyal." Clang! Ding Dong! KaBoom! I started hearing alarm bells going off.

BUSINESS MARKETING: 'Bucketize' your problems to solve them

By Larry Galler Business Marketing

A businessman recently told me that he had so many problems, challenges and special situations that, "I'm overwhelmed and don't know where or how to start solving them."

Got a Competitive Advantage? Make noise!

By Larry Galler Times Business Columnist

There is an old philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?"

BUSINESS MARKETING: Kachunk! An icon has fallen ... don't make the same mistake

By Larry Galler Times Business Columnist

After struggling for the past few years, Kodak has declared bankruptcy. I might be revealing my age, but I fondly remember being given a Kodak Brownie camera as a birthday gift and saving allowance money for film and processing.

BUSINESS MARKETING: Expect the best then co–create it

By Larry Galler Times Business Columnist

I was in a meeting recently where we were planning a change in the way a certain task was to be done.

BUSINESS MARKETING: What am I, your therapist?

By Larry Galler Times Business Columnist

I was a little early for an appointment to get my eyes checked for new glasses. The person I was scheduled to see was in a meeting and the person sitting at the desk near my chair engaged me in conversation, making small talk.

BUSINESS MARKETING: The Small Business Performance Review – an exercise in improvement

By Larry Galler Times Business Columnist

Over the years I've found owners of small businesses complain often about the quality of their staff, but few conduct formal staff performance reviews to improve job quality, focus or overall performance.

A new beginning toward a great business

By Larry Galler Times Columnist

Every New Year's Day, aside from the social and sporting aspects of today's celebration, many people take a few minutes to reflect on their lives, both personal and business.