RSSBusiness Marketing With Larry Galler
Every so often everything is going smoothly, the marketing is working, the cash register is ringing, and customers and staff have smiles on their faces. Then suddenly something awful happens, and it all goes wrong.
The highest percentage of sales presentations revolve around the salesperson talking, talking and talking some more.
While watching the weather reporter discussing the horrible winter we’ve been having this year from coast to coast, I reflected on that phrase “everyone talks about the weather but we can’t do anything about it.”
Along with many millions of others, I’ve been glued to the television watching the amazing spectacle that is the Olympics.
As the last minutes of the Super Bowl ticked off the clock, I started thinking about the how the athletes who suffered such a massive, public defeat would react.
Here in Northwest Indiana and in many other places around the country, we’ve been dealing with very difficult arctic weather conditions that have caused major disruptions in our personal and business lives.
If you were to look at your sales records going back two or three years, I’m sure you would find a sizable number of clients that bought your products or services but have not bought from you in some time.Ask yourself: Is it possible they no …
The first rule of successful communications is that you must immediately win your audience’s attention, capture their imagination, engage them and answer their “what’s in it for me?” question.
Iconic world-class modernist architect Ludwig Mies van der Rohe gained notoriety with that quotation decades ago.
Even though tomorrow is a few work days into the new year, for many, it will be the first day back to work after an extended holiday period.
For the next few days we are all going to inundated by gurus and fortune-tellers telling us what 2014 will be like for business and in the governmental and political arenas, since they are all so intertwined.
At some point in the past your business was invented or, at the very least, it was modified from someone’s previous invention.
In every business there are a number of long, mindless, slogging, dull, repetitive tasks.
At some level we are all actors playing a part as if we were in a movie, TV show, or stage play because in our normal business day, we present many different versions of ourselves.
Repetition. It’s not a secret strategy but over time, repetition can be one of the most effective marketing and advertising tools a business can use to become known in the marketplace.
Seemingly, all of a sudden, it’s holiday season, from the run-up to Thanksgiving all the way to the first day back to school and work after New Year’s Day.
I think I’m a pretty mild-mannered guy, but about once a year I feel the need to vent after coming across the “Customer Elimination Department” at a few businesses.
So there I was sipping coffee with a business friend, a man I have had many cups of coffee with over the past couple of decades and he said it again: “We’re going to take the business to the next level.”
The late Charles Revson, founder of Revlon Cosmetics, was quoted as saying, "In the factory we make cosmetics; in the drugstore we sell hope."
In some ways, our world with its acronyms substituting for words everywhere often seems like a big bowl of alphabet soup. There is one acronym, KPI, which is essential. KPI stands for "key performance indicators.” Every business has a whole b…
When two or more businesses that offer complimentary services combine to service clients that neither could serve on their own, that’s a strategic alliance.
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Should Indiana have kept the Common Core standards for K-12 instruction?