RSSBusiness Marketing With Larry Galler
At some level we are all actors playing a part as if we were in a movie, TV show, or stage play because in our normal business day, we present many different versions of ourselves.
Repetition. It’s not a secret strategy but over time, repetition can be one of the most effective marketing and advertising tools a business can use to become known in the marketplace.
Seemingly, all of a sudden, it’s holiday season, from the run-up to Thanksgiving all the way to the first day back to school and work after New Year’s Day.
I think I’m a pretty mild-mannered guy, but about once a year I feel the need to vent after coming across the “Customer Elimination Department” at a few businesses.
So there I was sipping coffee with a business friend, a man I have had many cups of coffee with over the past couple of decades and he said it again: “We’re going to take the business to the next level.”
The late Charles Revson, founder of Revlon Cosmetics, was quoted as saying, "In the factory we make cosmetics; in the drugstore we sell hope."
In some ways, our world with its acronyms substituting for words everywhere often seems like a big bowl of alphabet soup. There is one acronym, KPI, which is essential. KPI stands for "key performance indicators.” Every business has a whole b…
When two or more businesses that offer complimentary services combine to service clients that neither could serve on their own, that’s a strategic alliance.
There are a few people in every industry that, by dint of their efforts, their creativity, their ability to communicate and their often provocative points of view are considered to be “thought leaders.”
Last week I traveled cross-country to a seminar and am happy to report I had a great experience throughout my trip in an age when we hear so many complaints based on stupid systems or uncaring attitudes.
In my last column I said that there are two primary challenges facing owners of small business. I was wrong.
Last week I was asked in an interview, “What are the challenges facing owners of small businesses?” It was a simple yet thought-provoking question.
There is quite a story hidden in your data, but it isn’t always on the surface, obvious. It is like an archeology dig: hidden.
Everyone in sales knows a large percentage of prospects show enough interest to follow up with but then many won’t take phone calls (Caller ID), or won’t return calls or ask you to call them back in a week, a month, six months, or longer, and…
I’ll bet you’ve never lost sleep wondering why Mother Goose didn’t write Shakespeare’s plays or why Shakespeare didn’t write rhymes for children.
Your business, my business, every business from the smallest one-person startup to the largest international mega-corporation is made up of many unique components. For the business to be successful, each component must work in harmony with al…
Customer relationship management) has been a marketing hot button for at least the past two decades. The bare bones of CRM is the desire to not leave the customer or company relationship to the whims of chance but to actively manage it by imp…
I don’t care what you sell or where you are geographically, at some level and probably at many levels, your clients and prospects view your business as a commodity.
This being the season of natural bounty here in Northwest Indiana, I went to the farmers market to stock up on freshly picked, just-out-of-the-garden corn, lettuce, tomatoes, and squash.
Yippee! You have a new client. Time to celebrate?
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