There are goals, and there are GOALS

Larry Galler Times Columnist

To move forward in business or in every other part of life including dieting (please don’t ask me how I know this), it is important to have goals for many reasons.

BUSINESS MARKETING: Brainstorming? Don’t do it alone

Larry Galler Times Business Columnist

Creative types (you know who you are) have pretty big egos.

BUSINESS MARKETING: Goals, plans, and (gasp!) reassessment

Larry Galler Times Business Columnist

Creating goals and then a plan of action to accomplish those goals are important functions of business management but certainly not the only ones.

The three-legged stool of business

Larry Galler Times Business Columnist

How is a business like a three-legged stool? Glad you asked!

BUSINESS MARKETING: It's innovation season

Larry Galler Times Business Columnist

Many things in our lives make us constantly aware of the seasons – seasonal holidays, the beginning of the baseball season, hay fever season, and “Innovation Season.”

ESTATE PLANNING: If you are the leader, then lead

Larry Galler Times Business Columnist

No matter whether you are the CEO of a large corporation, a mid-level supervisor or someone in their first position managing a small team, you have to lead others. T

BUSINESS MARKETING: Follow-up is the No. 1 networking skill

Larry Galler Times Business Columnist

If you are in a business where personal relationships are important, there is nothing like networking to increase your pool of prospects.

BUSINESS MARKETING: What will your legacy be?

Larry Galler Times Business Columnist

It has been my habit for years that when I come across some snippet of information that interests me, I copy it, snip it out, highlight the important part, and stick it in a folder where it resides – a reminder of something that I might want …

BUSINESS MARKETING: Diamond in the rough?

Larry Galler Times Business Columnist

I often think a diamond is a good analogy for a business. Just as there are no perfect diamonds, there are no perfect businesses.

BUSINESS MARKETING: The mini-meeting for maxi-performance

Larry Galler Times Business Columnist

Business is complex. Customers, staff members, vendors, and stakeholders all have wants and needs that need to be satisfied.

BUSINESS MARKETING: The bedtime story presentation

Larry Galler Times Business Columnist

One of the joys of being a parent (and now a grandparent) is telling bedtime stories.

BUSINESS MARKETING: 'Just the facts' informs but doesn’t sell

Larry Galler Times Business Columnist

Back in the old days of black and white television, an iconic and hugely popular show was “Dragnet."

BUSINESS MARKETING: They are free yet so valuable

Larry Galler Times Business

Wouldn’t it be great if everyone you came in contact with today smiled?

BUSINESS MARKEING: What’s the new normal?

Larry Galler Times Business Columnist

I don’t know about you, but I’ve observed that things just are not normal lately.

BUSINESS MARKETING: Are you a businessperson? Really?

Larry Galler Times Business Columnist

Since I have worked with businesspeople all my career, as part of my normal activities I meet many people who own businesses.

BUSINESS MARKETING: A complaint brings a 'moment of truth'

By Matthew Saltanovitz

Frequently I find a flyer or tri-fold brochure stuffed in my mailbox or stuck in the trim of my front door from a business canvassing the neighborhood.

BUSINESS MARKETING: That critical moment between purchase, forgetfulness

Larry Galler Times Business Marketing

One of the most critical moments in the life of a relationship between a customer and business arrives just after the customer’s first purchase.

BUSINESS MARKETING: The demise of the Pony Express … redux

Larry Galler Times Business Columnist

In the past two decades, technology has changed our culture at an ever-increasing rate. The announcement the U.S. Postal Service will eliminate Saturday mail delivery, while no surprise, is one more indication of this transformation into a mo…

CONSUMER AFFAIRS: Don’t be the 'best kept secret'

Larry Galler Times Business Columnist

The philosophical question, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” has been stumping people and causing discussion since it was first asked more than 300 years ago.

BUSINESS MARKETING: Management lessons learned from watching football

Larry Galler Times Business Columnist

This time of year it seems a majority of people I talk to have football on the brain.

BUSINESS MARKETING: Customer loyalty is a myth

Larry Galler Times Business Columnist

A bedtime parable:

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