RSSBusiness Marketing With Larry Galler
I was sitting outdoors a little after dusk on a warm summer night mesmerized by the magical glow of fireflies flickering, illuminating, building awareness and bringing momentary joy.
Every purchase, no matter how small, has an element of risk in it for the buyer. To some degree, this element of risk reduces the chances someone will actually make a purchase. If the prospect feels they are assuming too much risk, they will…
Every businessperson has goals, most have lots of them. But when asked what those goals might be, most communicate their goals in “fuzzy” terms like, “more sales and profit,” “give better service,” “fewer inventory outages” or “more efficient…
While preparing for a presentation I will be giving next month, I had to review some material that was filed in my filing cabinet.
Every so often I, like most people, fall into a gumption trap.
One business activity I have been involved in for many years is attending networking events – chamber meetings, “business after hours,” conventions and industry seminars, etc.
This is not a column about bird watching, but for the past month or so we’ve been enjoying watching migratory birds on their seasonal travels.
Many if not most business activities are repetitive. No matter the industry or what you do within your industry, your company produces something, gets stuff from vendors, has a bookkeeping function and deals with customers and prospects.
Sooner or later, everyone in a leadership position hears someone say, “I didn’t know what you expected” or “I didn’t know how you wanted me to do it” or “I didn’t know when you wanted it done” or “I thought I did it right” or any one of many …
The primary use of a brand is to focus attention on a company’s core differentiation and make it memorable. To do that, the brand must be easy to comprehend and illustrate benefits.
Why is common sense so darn uncommon? Well, if I could answer that question I’d probably win the Nobel Prize.
Last week I had the pleasure of sitting in the audience at the Society of Innovators Leader Luncheon where a number of innovative community leaders from government, industry, education, business, nonprofits, and science spoke.
The other day I heard a faint warbling sound in the sky. Looking up, I was able to spy a flight of sandhill cranes making their way north on their annual springtime migration. Just as swallows fly back to Capistrano, cranes, robins, geese, du…
It’s happened yet again. I was told that old, sad story of the loyal customer who suddenly became disloyal.
Every so often everything is going smoothly, the marketing is working, the cash register is ringing, and customers and staff have smiles on their faces. Then suddenly something awful happens, and it all goes wrong.
The highest percentage of sales presentations revolve around the salesperson talking, talking and talking some more.
While watching the weather reporter discussing the horrible winter we’ve been having this year from coast to coast, I reflected on that phrase “everyone talks about the weather but we can’t do anything about it.”
Along with many millions of others, I’ve been glued to the television watching the amazing spectacle that is the Olympics.
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