BUSINESS MARKETING: It's innovation season

2013-05-18T15:09:00Z BUSINESS MARKETING: It's innovation seasonLarry Galler Times Business Columnist
May 18, 2013 3:09 pm  • 

Many things in our lives make us constantly aware of the seasons – seasonal holidays, the beginning of the baseball season, hay fever season, and “Innovation Season.”

Now it’s “Innovation Season.” Just as throwing out the first pitch heralds the beginning of the baseball season, the call for nominations heralds the beginning of Innovation Season. This is important.

Creativity and innovation are all around us, in all walks of life. There are individuals and teams dreaming, tinkering and doing and working hard in science, business, education, institutions and government to make the world a better place.

Most of this effort is unseen, unknown, behind the scenes, unannounced, unheralded, unnoticed and yet creativity and innovation are the change agents and drivers of a better life, a better, more sustainable future. Our lives are more comfortable and safer. We are better fed, healthier and our life span is greater. We are more productive and have more life options – all due to creativity and innovation.

Realize if Julius Caesar were to somehow appear in the mid-19th century, once he changed out of his toga into more modern clothing he would fit in quickly. But imagine how difficult it would be if Abraham Lincoln were to appear today how difficult it would be for him to comprehend our world. He might think he was on another planet – all due to creativity and innovation.

So that brings me to Innovation Season. Last week the Society of Innovators announced its annual call for nominations for membership in the Society.

The Mission of the Society of Innovators is to cultivate creativity and innovation as a growth strategy by discovering, encouraging, celebrating and honoring our most innovative people across the seven counties that make up Northwest Indiana. The Society wants to recognize the dreamers and tinkerers and doers that drive all this change.

The only way the Society can honor these innovators is to discover them. We know they are out there and that you know them. You can help the Society fulfill its mission by nominating worthy individuals and teams to membership. Nomination forms are available at

Opinions are solely the writer's. Larry Galler, of Larry Galler & Associates, is a marketing and management consultant for small and mid-size companies. Get Galler’s special report, “Customer Service by Intention,” by email. Just send an email to put “Intention” in the subject line

Copyright 2014 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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