MBAs, Reputation, Slam-Dunk

2014-01-26T00:00:00Z MBAs, Reputation, Slam-DunkMildred Culp nwitimes.com
January 26, 2014 12:00 am  • 

MBA VERSUS EXECUTIVE MBA

Q: Dear Dr. Culp, I’m thinking of going back to school for a degree that will capitalize on my business interests. I can’t decide whether to get an MBA or Executive MBA. What should I be thinking about? About to Decide

A: Dear About, You’ll learn more about business either way. An Executive MBA would likely be a program you could complete while working. Check with HR to see whether your benefits would cover the tuition, or even part of it. Do the same for an MBA program. The fact that a company would help out for an Executive program doesn’t mean that it would for a traditional program, because you might be less likely to return to the company once you had your degree.

Compare the faculties in the programs. Is there a leading light in your area of interest? Contact schools you’re considering to speak with alumni about their experiences. Schools and programs have their own personalities.

Remember to ask yourself what types of complications you can handle. Can you be a whirling dervish who works during the day and attends classes some nights and weekends? Can you afford a traditional MBA course of study? If not, will you be able to absorb the debt? mlc

VISIBILITY

Q: Dear Dr. Culp, A lot of my friends are trying to get quoted in the press, but they own their own businesses. Do you think this a good tactic for job hunters? Looking Ahead

A: Dear Looking, Gaining visibility won’t hurt your job search. It might even enhance your reputation while getting your name and expertise out to new people.

Identify your specialty and possible topics to discuss. Read articles written by editors and reporters in your specialty. Then contact them with your ideas. Don’t give up if you’re turned down. Get referrals if you mistakenly target the wrong person.

Consider approaching radio and television news directors and business program hosts. When scheduling an interview, ask if you may have a CD of the interview.

Keep a list of every media hit you have ... the title of the article or program, its date and the interviewer, if applicable. Mention them on your resume. When relevant, save links for your website. Ask radio and television stations who give you CDs if you may put them on your website, too. Even if the work you’re seeking has nothing to do with the media, you’ll have demonstrated excellent communication skills. mlc

(Dr. Mildred Culp welcomes your questions at culp@workwise.net. © 2014 Passage Media.)

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