The South Shore Convention and Visitors Authority’s board of directors has approved a contract with the Jasper County Tourism Commission to provide tourism promotion in an area well-known for its outdoor recreation.
“By increasing the attractiveness of Jasper County, the entire region will benefit,” said Speros Batistatos, President and CEO of the South Shore CVA.
The board of directors approved the contract Thursday, which now awaits approval by the Jasper County Tourism Commission. The Jasper County organization will pay $2,500 per month for the services provided by Batistatos' organization.
“Northwest Indiana is very unique. By building this partnership, visitors can obtain information on a multitude of experiences available throughout the region,” said South Shore CVA Chairman Vic DeMeyer.
The South Shore CVA considers the contract as the first of many it would like to execute to promote regional cooperation across borders, Batistatos said.
The South Shore CVA will develop a branding package for Jasper County that includes a logo, slogan, and catch phrasing. The Hammond-based South Shore CVA will host the Jasper County organization's website and develop marketing, advertising and promotional materials.
Much of that activity will focus on Jasper County's outdoor recreational opportunities, including the Jasper-Pulaski Fish & Wildlife Area, which is well-known as a stopping place for sandhill cranes migrating south, Batistatos said.
The county also has a rich menu of local events including the Touch of Dutch Festival, in DeMotte, and Little Cousin Jasper Festival, in Rensselaer, that can be more widely promoted, he said.
There are plans to build some outdoor recreation promotions around the Emmy-nominated documentary "Everglades of the North: The Story of the Grand Kankakee Marsh."
“As we build and promote what is available in Jasper County, visitors will find that Northwest Indiana as a whole is a very appealing destination,” Batistatos said.