Visitors to New York City's Times Square are seeing ads urging investors to consider doing business in Indiana.
The Indiana Economic Development Corp. on Thursday said the two, 15-second ads on the CBS Super Screen on 42nd Street between 7th and 8th avenues began airing in mid-August.
The ads run twice an hour and will continue through year's end. The IEDC, which serves as the state's department of commerce, estimates more than 1.5 million people will see the ads daily.
"In Indiana, we have built a low-tax environment that glows vividly with America's best skilled workforce, a triple-A credit rating and all the ingredients needed to grow a world-class business," said Indiana Secretary of Commerce Victor Smith in a statement issued Thursday.
"With one of the greatest products int he world, we aim to increase brand awareness by maximizing marketing opportunities to catch the attention of corporate decision makers in high-tax states like New York," he said.
The campaign features the slogans "We're not only a workforce, but a force that works," "We're at the crossroads of what's possible and what's next" and "Integrity is our complexion, innovation is our currency."
The ad campaign was developed by the IEDC staff and local vendors.
The IEDC is asking Indiana residents in Times Square to take a photo in front of the ad and post them to the campaign's Facebook page at www.facebook.com/AStateThatWorks or on Twitter with the hashtag #AStateThatWorks.