PORTER | Business owners and employees throughout the region are invited to a free seminar to learn about three major trends in the nation today and how to take advantage of them.
The seminar, “The ‘Experience Economy’ and Tourism: How you can generate more opportunities for your business,” is being presented by Jonathon Day of Purdue University.
The Experience Economy is one in which a business, like a coffee shop, can charge more for its products and attract more customers by providing the ambiance and “experience” people are looking for.
The seminar, hosted by Indiana Dunes Tourism, is 9 a.m. to 11:30 a.m. May 15, at the Indiana Dunes Visitor Center, 1215 N. Ind. 49. RSVP to firstname.lastname@example.org.