The Times Media Co. is expanding its recently launched "Buy Local" campaign to include discounts of 50 percent or more at local merchants.
Under the initiative, the Times' popular "Today's Deal" will be renamed "Buy Local Deals" and will feature strictly local merchants and service providers throughout the Times' readership area, according to Times Advertising Director Lisa Daugherty.
"The Buy Local campaign has been really well received in the community," Daugherty said. "So we thought the tie to our 'Buy Local' initiative made a lot of sense, because the deals will benefit both consumers and local businesses."
The campaign will feature a Times newspaper Buy Local Deals advertisement appearing on the front page on most days. The deals can be obtained by going to the "Buy Local Deals" Web page at www.nwi.com/buylocaldeals. Consumers also can sign up for email blasts of Buy Local Deals by registering there.
Anyone already registered at the Today's Deal Web page automatically will be registered at the new Buy Local Deals page.
The program is being offered under the umbrella of the "It Pays to Buy Local" campaign being mounted by 17 local chambers of commerce. That campaign emphasizes the value of shopping locally for both the individual consumer and the community as a whole. Merchants participating have window decals and posters at their locations boosting the program.
At 11:30 a.m. Wednesday at its Munster main offices at 601 W. 45th Ave., the Times Media Co. will host a meeting of the Lakeshore Chamber of Commerce. Times Publisher Bill Masterson Jr. will speak on the It Pays to Buy Local campaign.