When special education teacher Sally Moyer decided she wanted to do something different, she thought shopping for a living was an attractive notion.
She and her husband, Michael Moyer, who is in sales, settled on WeGoShop, a franchise grocery delivery and errands service based in California.
They began last year in LaPorte County in Indiana and Berrian County in Michigan with enough success to expand their operation this year.
The couple recently added Porter County to their protected territory with an initial emphasis on Valparaiso and Chesterton, where they feel their service will be welcomed.
Shopping for others is a perfect fit, Sally Moyer said.
"We see so many people pushing their free time to the limit," she said. Their service gives clients freedom to enjoy their families and personal pursuits, she said.
With WeGoShop, customers can place orders by phone or online. The Moyers' team will do the shopping, at favored stores if requested, and run errands before delivering them to the customer's home or office.
Michael Moyer said their market research showed other WeGoShop franchises were quite successful in vacation areas. Many clients will call or go online to order items to stock their vacation home in advance of their arrivals, he said. That's why they concentrated their initial efforts around Lake Michigan's shoreline, he said.
However, Sally Moyer pointed out she and her husband work hard to make their service an affordable one, so people of all income levels can benefit.
"Our prices are geared toward every income level. People can actually come out ahead," she said.
Michael said their business serves customers who are on fixed incomes and homebound. "We feel our pricing system should be affordable to all," he said.
People will be attracted to their WeGoShop membership program, Sally Moyer said. For example, a flat rate of $50 a month will get a customer five grocery deliveries and one pharmacy delivery.
"By using our service, customers can spend time doing the things they really enjoy. They don't need to spend extra time picking up groceries, household supplies, auto supplies, prescriptions and dry cleaning," Sally said.
Michael said he and his wife continue to find ways in which their service can enhance lives, and, in some cases, other businesses.
"We just added in New Buffalo service for restaurants that don't deliver," he said.
While he continues to work part-time in sales, Michael said their goal is to both be working full-time for their WeGoShop business by spring.
"I enjoy being my own boss, having a business and making it grow," Sally said.
With sights on further growth, "We're successfully moving up," Michael said.