Grocery stores are working to remain relevant to customers, such as by offering more natural foods, said Stack & Van Til president Dave Wilkinson.
Stack & Van Til is renovating stores and expanding offerings, such as prepared foods, sushi and wing bars, and more healthy fare.
"People are watching what they eat and want to eat healthy," he said. "They want to know whether it's natural or not natural, where it comes from, whether it's genetically modified."
Customers also increasingly want foods that are free of gluten, and lower in their sugar, salt and fat, Wilkinson said. Stracks is renovating stores to cater to what customers want as it faces increasing competition.
"It's kind of like a treasure hunt where people want to find new places to shop," he said. "There was a period where stores were consolidating and getting bigger, but it's changing a little bit and going backwards, and you're seeing more smaller specialty stores."