The Lighthouse Place Premium Outlets in Michigan City is rolling out special discount and gift cards to raise money for the Susan B. Komen charity during October, National Breast Cancer Awareness Month.
The Simon Properties-owned outlet mall in downtown Michigan City is selling for $10 a discount card that offers 25 percent off at select stores and a Susan G. Komen Visa Simon Gift Card. The mall will donate $1 from every gift card purchase to Susan G. Komen, and all proceeds from the sale of its discount cards to the nonprofit's efforts to reduce current U.S. breast cancer deaths by 50 percent by 2026.
Mall employees also will wear pink accessories throughout the month to raise awareness about the deadly disease.
“Our shoppers, retailers and employees have demonstrated their support and commitment to Susan G. Komen over the last two years by participating in all of our fundraising activities,” Lighthouse Place Premium Outlets General Manager Chris Juricic said. “We look forward to another successful campaign this year and are focused on fighting a disease that affects so many in our community.”
The discount cards can be used at a number of participating stores at the open-air mall, including Adidas, Kay Jewelers Outlet, Levi’s Outlet Store, Michael Kors, Under Armour and Vera Bradley.
”We’re honored to continue our partnership with Lighthouse Place Premium Outlets and inspired by their dedication in raising funds and awareness in the fight against breast cancer,” said Christina Alford, senior vice president of development at Susan G. Komen. “The generosity of Simon is making an incredible impact on the lives of countless women and men and we look forward to what this partnership will bring in the year ahead.”
Named after a women who died of breast cancer, the organization has contributed nearly $1 billion to research and more than $2.1 billion to screening, education, treatment and support programs.