Local business consultant hopes book will help others

2013-08-28T06:00:00Z Local business consultant hopes book will help othersAndrea Holecek Times Correspondent nwitimes.com
August 28, 2013 6:00 am  • 

GARY | Through grit and determination, experience and education, Ayesha Patterson has climbed the career ladder and is helping others do the same.

Ayesha R. Patterson Consulting works with individuals, small businesses and organizations to help them develop analyze or manage their financial reports, inventory and distribution. She also works as a career coach.

To both help small businesses and enhance her reputation, Patterson has written a soon-to-be-published book, “The Subtle Shark: Redefining Career Achievement.”

The book, which is available through Patterson’s website or through Amazon, offers her business strategy for working professionals and a foundation specifically for organizations to increase retention and revenue through employee engagement and satisfaction.

It also features 20 tips, tricks and treats to becoming successful, each in his own way. Tips include: “know yourself and be realistic about your capabilities,” and “have a plan, opportunities appear once you’re clear on what you want to accomplish.”

Patterson, who graduated cum laude with a bachelor of science degree in business management from the University of Phoenix, began her working life 20 years ago as a part-time cashier.

When she left to form her own business in 2012, she was general manager of Best Buy’s Great Lakes Repairs division, functioning on a director level supporting 400-plus employees in 10 states and managing $50 million in revenue annually.

During her rise through the ranks, Patterson said learned the ins and outs of business operations, fiscal responsibility, organizational leadership and employee engagement.

They are traits she wants to instill in others.

“My goal is to figure out where they are now compared to where they want to be, Patterson said. “Then I specialize in helping with the details. Many of my clients are more creative and have a really good product, but need help with the business aspect and the details of that.”

The details of business often are overwhelming, she said.

“We put together an actual business plan with financials so they keep tract of costs and do their pricing accordingly,” Patterson said. ”I try to get clients to understand the problems that they face and the risk they’re taking by doing or not doing certain things.”

She said she lays out those risks in terms her clients can understand.

“I had a couple of clients who didn’t know the definition of profit,” Patterson said. “There is no shortage of good ideas, but how you implement them determines success or failure.”

As a home-based business, Patterson said she doesn’t have much overhead, and is currently using her saving to meet expenses until her business generates a healthy revenue stream.

“It’s slow going right now,” she said. “I’ve getting my name out, building a reputation and building relationships. People aren’t going to throw money out there aimlessly. People must understand what I can do for them before they make that investment.”

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