HAMMOND | At this year’s Tourism Tech Summit, the emphasis was definitely on all things web and Internet related.
“I learned it’s all social media nowadays,” said Desiree Barron, of Markey’s Rental and Staging in Merrillville. “Northwest Indiana has a lot to offer in terms of tourism, and it definitely opened up my eyes.”
The conference, hosted by the South Shore Convention and Visitors Authority, consisted of companies such as Lanair, known for its IT services; McShane’s Computer Network Solutions, Verizon Wireless, Best Buy and others showing small and large businesses how to get the optimum results.
The enthusiastic group of about 65 people met at the Indiana Welcome Center.
“We get the heads in the beds and get people to see the possibilities of more tourism here,” said Luke Weinman, director of information and technology at the South Shore CVA.
Indeed, in a nod to high-tech information gathering, all of the Tourism Tech sessions, were recorded by Kathy Cortopassi, president of Voice To Print Captioning in Crown Point. Her company provides real time captioning which can be used to record corporate meetings, athletic events and more.
Laura Ostergren of Serenity Springs in Michigan City taught the audience how to best use social media to underscore their tourism efforts.
Wienman said one of the best information sessions showed how people can use their computer tablets to find applications that can be used to promote tourism.