MERRILLVILLE | Business executives who need quantitative and qualitative research about their competition, clients and brand could benefit from an online module recently launched by a firm based in the Purdue Research Park of Northwest Indiana.
Saqui Research LLC launched its Getting It Focused Today program when founder Ursula Saqui saw business leaders struggling to focus on a target market, trying to do something to improve the focus but not having the budget for market research.
"These businesses struggle to connect with and engage more customers, increase sales and retain current customers," she said. "The information provided in the Getting It Focused Today module lays out a roadmap for companies to follow. It tells them where to focus resources and marketing messages."
The module includes do-it-yourself market research assignments, supplemented by instructional videos and best-in-class readings that Saqui curated or wrote over the past five years.
For more information, visit www.SaquiResearch.com or call (219) 310–8435.