SMALL-BUSINESS SPOTLIGHT: About Face Skin Care

2013-06-01T14:12:00Z 2013-06-03T10:57:04Z SMALL-BUSINESS SPOTLIGHT: About Face Skin CareAndrea Holecek Times Correspondent nwitimes.com
June 01, 2013 2:12 pm  • 

SCHERERVILLE | The name of About Face Skin Care says it all.

The skin care salon opened in March to offer facials, Swedish massages and more, all aimed at making its clients look and feel better, said salon manager and operator Judy Lemus.

“It’s a very hands-on way to help people,” said Lemus, a licensed esthetician.

Lemus had more than 20 years as an office manager for a hardware distribution company when she decided she needed to make a career change.

Several years ago, when she was temporarily laid-off from her job, Lemus decided to attend cosmetology school. While there, she took 900 hours of course work in esthetics in order to become state-licensed in the occupation.

Estheticians are licensed professionals who are trained to maintain and improve healthy skin. Their general scope of practice is limited to the outer layer of skin – the epidermis. They generally work in salons, spas, skin care clinics and private practice.

Lemus was working for a local spa when she saw an ad for an esthetician. She answered the ad, which put her in touch with a local medical doctor who was planning to open a local skin-care business.

“The spa where I was working didn’t seem the right place for me,” Lemus said. “I wanted more control and more hands on, so when I saw the ad I answered it. I really didn’t believe it could be real until it all came together.”

The spa’s owner, who declines to be identified, is using the business as an investment, Lemus said. Other than finding its location and footing the $30,000-$40,000 bills for its renovation and equipment, the owner is leaving the spa’s operation in Lemus’ hands.

“She’s left the rest up to me,” Lemus said. “I got all the equipment, designed floor space and the décor.”

Besides doing facials, the spa offers chemical peels, microdermabrasions, hot stone massages, facial waxing, and air-brush makeup for special occasions.

The spa uses the PCA Skin line of products, which are professional-grade skin care products that can only be bought by physicians and estheticians because of the concentration of their active ingredients and their formulations, Lemus said.

About Face Skin Care currently is open from 10 a.m. to 6 p.m. Wednesdays and Fridays, from noon to 7 p.m. Thursdays, and from 9 a.m. to 4 p.m. Saturdays.

“I hope the hours will increase,” Lemus said. “We’ll tweak them as we go and learn. We want our clients’ response and build the hours around that.”

Although still new, business has been steady, and should return the owner’s investment in about two years, Lemus said.

“It’s going better than I expected,” she said. “We’ve done some advertising and had a good response. I couldn’t ask for anything better for an opening month. It’s been awesome, a busy month, but a good month. I’ve never enjoyed a job more than this.”

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