Small-business spotlight

SMALL-BUSINESS SPOTLIGHT: Canine Affinity, Crown Point and Schererville

2013-07-13T11:27:00Z SMALL-BUSINESS SPOTLIGHT: Canine Affinity, Crown Point and ScherervilleDiane Poulton Times Correspondent nwitimes.com
July 13, 2013 11:27 am  • 

Canine Affinity owner Adrian Moreno’s mission in life is to educate dog and cat owners in regards to their pets’ health and well-being.

“Your pet's best interest is at the forefront of everything we do,” Moreno said. “We specialize in healthy pet foods, supplements, and sound nutritional advice.”

Moreno said pet owners are misguided by misinformation and false promotion from major pet food corporations who aim to sell their products and increase their profit margins at the expense of pets' health.

Canine Affinity, a full service pet boutique which offers training and an area to wash pets, carries safe products from non-commercial small holistic companies which have the pet’s health and well-being in mind, Moreno said.

Moreno said the foods carried by Canine Affinity contain high quality protein ingredients from grass-fed and hormone-free sources. They are made in the United States and are grain and gluten free, he said.

“We are very versed in coaching people how to remedy such diseases in their pets as chronic bladder infections, chronic ear infections and cancer,” Moreno said.

Canine Affinity, carries an assortment of all-natural pet treats from ranchers in Northern Indiana, Ohio, Wisconsin and Illinois.

The “U Wash” area provides customers with everything they need to brush wash and dry their pets.

“We even clean up after you,” Moreno said.

A canine behaviorist, Moreno said he holds a bachelors’ degree in clinical psychology from Purdue University and has extensively studied animal behavior. He has more than 20 years of field experience in both raising and training boxers competing internationally, he said.

Moreno said local animal shelters are filled with pets whose owners have given them up because they have become ill based on the foods and diets they are eating and those who have behavioral issues.

“I reach out to a lot of the shelters and societies and help them by offering them places to go for nutrition,” Moreno said. “I give free seminars as well as training discounts to help people understand why their dogs behave a certain way.”

Moreno said he has trained police, military, executive protection,service dogs and even some for movies. The movie credits for his canine training include: "Chicago Overcoat," "Ronan," "Species," and "Hoodlum."

After playing sports in high school and college, Moreno played professional soccer in Europe until multiple injuries forced him to retire. He returned to Hammond when his mother’s dog became extremely ill in 2008 during a national melamine contamination of pet food.

Moreno found Northwest Indiana’s landscape was barren when it came to canine nutrition. To meet that need, Moreno opened his first store in Schererville and next the Crown Point location. He is planning to open a third location in Valparaiso.

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