SCHERERVILLE | It’s not just the 16 flavors of soft serve frozen yogurt or the 50 plus fresh toppings, it’s the secret ingredient – fun – which makes a great family friendly experience at Sweet Frog Frozen Yogurt.
Entering the store, which is decorated in cheery tones of vibrant green, pink and blue, customers are greeted by friendly faces eager to please and explain the product and process.
Located at 1505 U.S. Hwy 41, in Schererville’s Crossroads Plaza, Sweet Frog Frozen Yogurt serves premium brand all natural yogurt including two sugar free choices for diabetics and sorbet for the lactose intolerant, co-owner Bill Baltzersen said.
The concept is simple, Baltzersen said, Sweet Frog offers a clean bright, family-friendly environment where customers can create their desserts their own way for a modest price.
Toppings include many fresh fruits, sprinkles, candy corn, chocolate rocks and four varieties of nuts plus hot fudge, caramel, dark chocolate, chocolate and peanut butter sauces.
Baltzersen said what sets his yogurt apart is its solid consistency and flavor. For example, the peanut butter yogurt tastes like real peanut butter, he said.
He said with the pomegranate raspberry yogurt customer’s taste the raspberry first then comes the pomegranate after taste.
“It is the most amazing thing,” Baltzersen said. “It explodes in your mouth.”
Special discounts are offered for college students, senior citizens, families, sporting event and movie patrons, servicemen, firefighters and police officers in uniform, said Baltzersen, a U.S. Army veteran.
In addition, 10 percent of every Tuesday sales benefit approved local organizations including veterans groups, charities, schools and cancer victims.
Baltzersen, who retired after 42 years as a trainer in the heating and air conditioning industry, said he became interested in Sweet Frog when his brother-in-law opened his first shop in Pensacola, Fla.
Baltzersen said Sweet Frog was founded on the principles of Christianity and a belief in bringing happiness and a positive attitude into customers’ lives. He said the acronym F.R.O.G. stands for "Fully Rely on God."
“We are creating a very positive atmosphere here,” he said. “This is a place where kids like to come, where employees like to work.”
Joan Ranta, of Schererville, tried Sweet Frog on the recommendation of a relative. She described her first experience there as “wonderful.”
“My husband and I are both diabetics,” Ranta said. “This is a great place to come where we can get sugar free yogurt, a nice dessert, have fresh fruit on top of it – you just can’t get that too many places. It gives you a good option.”