SMALL-BUSINESS SPOTLIGHT: True Lux Car Wash, Griffith

2013-08-17T18:00:00Z SMALL-BUSINESS SPOTLIGHT: True Lux Car Wash, GriffithAndrea Holecek Times Correspondent nwitimes.com
August 17, 2013 6:00 pm  • 

GRIFFITH | As he reached age 40, David Coslov decided he wanted a career change that would allow him to spend more time off the road and with his family.

Opening True Lux Car Wash will give him that opportunity, Coslov said.

“I worked in the steel services business with a lot of traveling,” he said. “I turned 40 and tried to decide what to do. My passion has always been automobiles. I had been a mechanic for a long time, and I wanted to do something within the automobile industry.”

Coslov was researching different business ventures when he "stumbled on car washes.”

“I did due diligence and found it was a good business,” Coslov said.

Over the span of a year, Coslov took courses in car wash management, car wash maintenance, and equipment maintenance and repair offered by Florida-based Sonny’s Car Wash College. Sonny’s is the world’s largest manufacturer of car wash machinery.

He also attended seminars by offered by Chicago-based International Car Wash Association.

“I had an extensive business background before, but it all refined my knowledge of car wash operations,” Coslov said.

During 2012, Coslov and his wife, Carrie, also looked at different locations for the business. They also hired a car wash consultant to analyze several locations and together they built a business plan.

The couple eventually bought a closed car wash in Griffith, investing more than $1 million renovating the building and site, installing all new car wash equipment and new signs.

“We bought a building that was in need of TLC,” said Carrie Coslov, who teaches art at a Montessori school in the Duneland area and acts as the creative force behind the family business. “We stripped it to the bare bones.”

True Lux car wash uses a conveyor belt rather than a guide rail to move vehicles through the car wash cycle.

“It’s the only one in Northwest Indiana," David Coslov said. “We can guarantee we won’t scratch your car. There’s no rail to scratch rims. And the system knows precisely where the car is, which allows us to reduce the amount of water and chemicals used in a wash.”

The business is certified "green" and uses all environmentally friendly chemicals in its cleaning cycles. It also offers free use of vacuums, floor mat cleaners and free air for tires. The cost of its washes ranges from $4 to $12.

Although Coslov estimates it realistically will take three to five years to recoup his investment, he said he “absolutely enjoys” the business.

“I enjoy dealing with people,” Coslov said. “I enjoy the hands-on approach to running a business so I can do the majority of repairs myself along with my teammates. It’s really working out.”

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