Small-business spotlight

SMALL-BUSINESS SPOTLIGHT: Woof life offers unique, nutritious pet food

2013-02-09T16:14:00Z SMALL-BUSINESS SPOTLIGHT: Woof life offers unique, nutritious pet foodBy Kimberly Cheek-Stanley Times Correspondent nwitimes.com
February 09, 2013 4:14 pm  • 

CROWN POINT | Leslie Cook aims to provide dogs and cats superior nutrition with her Crown Point shop, Woof Life.

“Furry family members are the No. 1 priority. Foods, toys, treats and accessories are all chosen with the best interest of your pets at heart,” Cook said. “Sharing our knowledge about healthy living for pets is our passion. We want our customers to learn and grow with every visit. Not to mention leave with a bunch of fun stuff for their fur babies.”

After receiving a business management degree from Pine Manor College in Massachusetts, Cook opened the shop when she couldn’t find the nutrition she wanted for her own pets.

“In 2007, during the massive pet food recalls I realized how little I actually knew about feeding my pets. I began to actively seek knowledge so that I could offer my animals a healthier way of life,” she said.

The shop is now known for its assortment of unique and nutritious food. In addition to kibble and canned food, Cook offers frozen raw food and dehydrated food.

“Woof Life offers foods and treats manufactured with human grade ingredients that have passed USDA and/or EU certification," she said.

“We can also work with customers to address a large number of health issues and allergies that can be improved by changing the pet’s diet. We solve problems with good nutrition,” Cook said.

In addition to food, Woof Life also carries a large selection of collars, clothing and toys – from stuffed toys for small dogs to deer and elk antlers for even the largest dogs.

“We believe that dogs are family members and that they should be loved and cared for as such. This is a store where pets can come in to shop and have a great experience with their families,” she said.

Despite the lagging economy, Cook said the business has seen steady growth since opening its doors.

Initially financed through a home equity loan in 2010, the 1,500-square-foot business now partners with various rescues and pet food pantries to raise money and promote adoptions.

“This has paid off and word of mouth has been our best form of advertising. The old adage is true. When you are doing what you love, it doesn’t feel like work,” she said.

 

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