MUNSTER | The Times Media Co. grew its overall audience last year, including an explosive growth in mobile readership, that has continued with a record number of page views in January.
A 2013 audit shows that The Times average Sunday circulation of 90,611, according to the Alliance for Audited Media. The circulation of print newspapers and digital replica copies dipped by about 1 percent compared to the 2012 average Sunday circulation of 92,107.
But online and mobile readership have been taking off. Mobile page view have more than doubled over the past year, and page views on nwi.com surpassed 10 million for the first time in January.
Page views skyrocketed to 11.7 million for January as of early Thursday afternoon, and were on pace to hit 12 million by the end of the month.
"I am very pleased to see our print circulation stabilize while we continue to grow our digital audience," said Times publisher Chris White. "More people than ever rely on The Times for news and information about the Region. In recent weeks, we’ve hit records for daily visits to our website, mobile site and apps. And even during the worst part of this winter, we’ve seen gains in home delivery subscriptions.
"We are committed to providing our readers with the accurate up-to-the-minute information, with the best carrier delivery service possible," White said. "We know our readers have high expectations, and we strive every day to exceed them."
Mobile readership has been exploding, said Times Media Co. Porter County General Manager Deb Anselm. The Times had more than 2 million page views on its mobile site last month, as compared to 790,000 a year ago.
Sunday digital replica editions – or PDF files of the physical newspaper – grew by 1.2 percent to 10,752 in 2013.
The Times also has been reaching more readers through social media. In January, the number of readers who liked The Times Facebook page grew to 21,287, an increase of more than 14 percent.
"Our audience is changing as is the platform we use to provide our content," said Director of Audience Development Kim Bowers.