Times publisher points to digital initiatives during United Way breakfast

2014-06-24T14:21:00Z 2014-06-30T21:56:46Z Times publisher points to digital initiatives during United Way breakfastDamian Rico Damian.rico@nwi.com, (219)545-3980 @nwi_damian.rico nwitimes.com

MUNSTER | Chris White, publisher of The Times, said the news industry is "constantly changing" and reiterated that the most successful organizations "strive to understand the needs of their audience."

White and The Times Media Co. hosted more than 25 business professionals Tuesday during Lake Area United Way's Breakfast with the Vanguard, a new leadership-level initiative aimed at building collaboration and network opportunities.

"The digital age is here and we are adapting, changing and moving forward right alongside it," White said. "Technology is impressive and we are proud of our new Full Access initiative, which provides our readers the opportunity to stay connected to the news they want, when they want it."

White touted The Times' commitment to its products, which now include magazines, videos, photo galleries, databases, blogs, live chats and various live streamed events along with the newspaper's print edition.

"This Vanguard initiative is all about building relationships," said Shellie Dell, Lake Area United Way relationship manager. "We started these breakfasts and after-hour events to build professional development, bring about an awareness and thank our donors for their investment in the United Way."

Members of the Vanguard program contribute more than $1,000 to the organization. Dell said the events afford donors opportunities to network with professional leaders with busy schedules who "may not ordinarily have the opportunity to carve out time for each of the participants."

White highlighted recent projects from The Times, including The Price of Poverty project, a special section that kicked off a new series taking a look at ways to combat a pressing issue in the region.

The publisher also stressed the media company's partnership with Lake Area United Way.

"We are committed to only increasing our level of involvement with the United Way," he said. "We're only going to grow as a region by our own efforts."

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