SCHERERVILLE | Tired of the same old games?
Have you shot 'em all up, explored the whole open world, vanquished every end-of-level boss or upgraded to a new console?
Wal-Mart Stores, the world's largest retailer, has started offering gamers the opportunity to trade in their well-worn video games and get other ones, albeit used ones.
On Wednesday, the big-box retailer launched a trade-in service for games for consoles such as Microsoft Xbox 360 and Sony PlayStation3 at its local stores in Glenwood, Hammond, Hobart, Lansing, LaPorte, Michigan City, Portage, Schererville and Valparaiso. Later this year, Walmart will start selling refurbished games in like-new condition at its stores and online.
"Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video-game opportunity," said Duncan Mac Naughton, chief merchandising and marketing officer for Walmart U.S.
The Bentonville, Ark.-based retailer will compete with trade-in services offered by Best Buy, Target, and used video-game giant GameStop, which has multiple area locations in Calumet City, Dyer, Hammond, Highland, Homewood, St. John and Merrillville. Walmart already offers in-store trade-ins for tablets and smartphones, and online trade-ins for cameras, laptops and even more electronics.
"Our trade-ins for phones and devices are popular, but we expect video game trade-ins to skyrocket above that," said Veronica Brosseau, store manager of the Schererville Walmart. "Customers are changing their video game systems now, and video games in general are extremely popular."
Walmart's electronics department will now accept working video games in the original packaging from customers who are at least 18 years old. If the games still have the UPC barcode and do not have deep scratches of other damage, they will be offered a trade-in value that can be immediately applied to any purchase at Walmart, Sam's Club or online.
Trade-in values vary, but are as much as $35 or more for a new game. Walmart plans to win business by offering more per game than competitors.