GAMING: Casinos battle for market share

2013-10-20T13:51:00Z 2013-12-18T16:20:18Z GAMING: Casinos battle for market shareBy Keith Benman keith.benman@nwi.com, (219) 933-3326 nwitimes.com

The gaming market has largely stabilized in Northwest Indiana, with the immediate impact of Illinois moves like slots in bars and the Rivers Casino opening there now fading.

Casinos both here and Illinois are getting no boost from the economic recovery, so each is largely competing to increase their slice of a gaming pie that remains static in size, said Daniel Nita, senior vice president and general manager of Horseshoe Casino, Hammond.

Four Winds casino in Michigan appears to be mimicking Horseshoe's success with offering top shelf entertainment and other casinos are trying to innovate within their budgets, Nita said.

"It's nice when you see others copy you," Nita said.

Any effect from Pinnacle Entertainment's purchase of Ameristar Casinos on Ameristar's East Chicago boat remains to be seen, although operators there are hopeful the combined company can increase market share.

Majestic Star Casinos in Gary continues to work on increasing its competitiveness, with owners Wayzata Investment Partners LLC making several moves to increase the gaming boats' efficiency and attractiveness.

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