MEDIA: NWI market stays strong

Times Board of Economists - Update from Leigh Ellis, president Radio One Communications
2013-07-21T00:00:00Z 2013-12-18T16:30:39Z MEDIA: NWI market stays strongBy Keith Benman, (219) 933-3326

Business has been good for those with the experience and know-how to mine the Northwest Indiana media market, with stronger ad sales and social media boosting revenues.

"We've created our own little market here, and what happens in Chicago doesn't affect us here," said Leigh Ellis, president of Radio One Communications.

With four radio stations in the region, Radio One Communications revenues are up 10 percent over last year and besting budget projections by about 6 percent, Ellis said. Nationally, radio stations are realizing revenue about 2 percent to 4 percent higher than one year ago.

Health care advertising has grown the most of any sector, with automobile advertising also coming back strong, Ellis said.

Media across all platforms are utilizing more and more social media, either to build revenue directly or to build audience. In some important ways, radio and new media are not that different, Ellis said.

"We have always had a product that's available whenever anyone wants it and it has always been free," Ellis said.

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