Bang for the Buck

2014-02-26T10:51:00Z Bang for the BuckJim Gorzelany nwitimes.com
February 26, 2014 10:51 am  • 

Though automakers continue to produce a plethora of higher-performance models across virtually their entire model lines, car buyers are nonetheless becoming increasingly willing to pay higher prices for models that deliver more mpg instead of mph.

Sixty-eight percent of 3,000 consumers recently surveyed by the Morpace research company in Farmington Hills, Mich., say they’d sacrifice some performance in their next vehicle to obtain better fuel economy. And apparently this quantum shift is more of a reaction to fluctuating gas prices than for purely altruistic reasons, as only 48 percent of those asked said they’d be willing to pay a higher price to obtain a model that’s more environmentally friendly.

Overall, the survey determined that vehicle reliability (at 77 percent), fuel economy (at 69 percent) and operating costs (at 67 percent) are consumers’ most important powertrain-related vehicle purchasing considerations. New technology and environmentally friendliness (at 29 percent) were among the lowest-rated factors at 31 and 29 percent, respectively.

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