Harbor is #1 in Customer Retention

Harbor Buick GMC in Portage and Harbor Chevrolet Buick GMC in Michigan City were presented with two prestigious awards from General Motors' Buick and GMC divisions. Harbor is #1 in Customer Retention, and #1 in Service Internet Lead Handling in the Chicago Zone. Internet service lead handling is very important and Harbor has developed a process to seamlessly integrate the Onstar maintenance notifications taken directly from the vehicle's onboard computer system with Harbor's maintenance reminders they send via e-mail.

Harbor is most proud for being chosen #1 in Customer Retention. "Customer retention is a product of customer satisfaction." "When we selll a vehicle at Harbor, our customers come back for service and future vehicle purchases at a rate that is 27% higher than the average dealership. That is a tremendous feather in our collective caps, and we are very proud of that fact."

Brian tells us that to get that kind of customer retention, it requires lots of hard work and dedication by the entire dealership. Some of the keys to retaining customers are, great people, great consultations, fair pricing, quality of work, ease of obtaining service, ease of purchasing a vehicle, and an overall friendly atmosphere.

Visit Harbor Buick GMC at 6100 U.S. Highway 6 in Portage, 219-763-2500 or Harbor Chevrolet Buick GMC at 9911 W. 300 North Michigan City (exit 421 off I-94 then 1/4 mile south) 219-879-6789. You'll alway get a better deal and outstanding customer service at Harbor.