Paul Sur Buick-GMC serves the region with reliability and experience

2014-03-16T00:00:00Z Paul Sur Buick-GMC serves the region with reliability and experience
March 16, 2014 12:00 am

For almost three decades, Paul Sur Buick GMC has been serving Northwest Indiana new and used car, truck and SUV shoppers from their Valparaiso Buick and GMC dealership. In 2003 Time magazine recognized their outstanding customer service with the Dealership of the Year award and they continue this tradition of excellence by providing the car customers are looking for at the price they want.

Mike Sur, President/Owner of Paul Sur Buick GMC says that they have a long-standing tradition of serving the region with superior service. “My father took ownership of the Pontiac dealership in Merrillville in 1986 and in 2004 I bought the dealership from him. In 2005 we sold that store and bought this store in Valparaiso and we’ve been here ever since, for a total of 28 years of service in Northwest Indiana. We have many longtime employees who have been with us for 10 or 20 years and we pride ourselves on consistency in the overall customer experience. Our main goal is to keep customers coming back and we have generations of customers who return to us to buy cars and for servicing their cars,” says Sur.


When looking for a vehicle, it’s always best to see a variety of models and Paul Sur Buick GMC has a large selection of inventory for just this reason. Sur says, “We are proud to offer Buick and GMC vehicles. Over the last several years, the quality of Buick ranks in the top five of the J.D. Power surveys. What you get for these vehicles these days, the features, the quality, the economy, compared to other makes and models of other manufacturers, is quite phenomenal. What we can provide as options comes in at several thousands of dollars less than those we are competitive against, like Lexus, Acura, and Infiniti. So when you compare like model segments and see what we offer compared to those models, it’s a no brainer,” says Sur.

Models like the GMC Sierra, GMC Yukon, Buick Enclave, Buick Encore, Buick LaCrosse, Buick Regal, Buick Verano, GMC Acadia, GMC Terrain, and others are all in stock. “We have a new LaCrosse that came out in 2014, and the Regal was redesigned in 2014, so these models are very impressive. We also have the all-new 2014 GMC Sierra and the all-new 2015 GMC Yukon. The Enclave was redesigned in 2013 and a new model, the Encore came out in 2013. All of those models—the design, the lines—are very modern and current and appeal to a younger audience than in the past. The performance is phenomenal and competitive with luxury brands. For what you pay, it is a very good buy for any consumer who is looking for features, warranties, and a quiet ride,” says Sur.


Paul Sur Buick GMC’s General Motors-trained Certified Service technicians make maintenance simple and the service department is a one-stop shop for all maintenance and service needs. From oil changes to tires, to brakes and multi-point vehicle inspections, Paul Sur Buick GMC has the expertise, technology, and convenient hours when caring for a vehicle. Sur says, “Our service staff has been with us a long time. They are constantly trained and we are constantly looking for ways to improve the customer experience. We offer our customers a down-home feel and we can get more personal with customers because we are not as large as other places so we can take the time, have a conversation with people, look them in the eye and they know that things will get handled in a timely manner. We have some of our staff who has been here almost 30 years and they are a competent team who care about the people they serve.”

“You don’t have to have bought your car here, or even have a GM car, to have it serviced here,” says Sur. “We have a valet service for those who live in Valparaiso meaning we will pick it up, service it, wash it, and return it to you. We have a fleet of 15 loaner vehicles that are complimentary, and we serve Starbucks coffee in our lounge which features a kids’ area with children’s programming on the television to make them more comfortable when they wait.”


Paul Sur Buick GMC has long been a part of the Northwest Indiana region and so they are involved in the community in a number of ways. Sur says, “We support a lot of the different schools in the area with their sports teams, drama clubs, wherever we’re needed. We support many of the community events in Valparaiso like the Popcorn Festival, Tuesday nights at the movies in the park, the Scarecrow Festival in Wanatah, and Pork Fest in Kouts. We do this because we feel that grassroots giving back to the community is very important. We support 15 different teams in the Valparaiso Parks Department throughout the year, and many of our staff serves with different organizations and boards throughout the community. I serve on Valpariso Utility Board, and our dealership helps with groups like the Boys and Girls Clubs, the United Way of Porter County, the American Legion, and FOP. When they call we help them out.”

Why is community service an important part of the culture and philosophy at Paul Sur Buick GMC? Simple, says Sur, “We live with these people. Whether they participate in these organizations or clubs as adults or their children are involved in the groups, these are our neighbors, and it’s important to us.”


Paul Sur Buick GMC

1551 W US 30

Valparaiso, Ind.


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