High-priced dream cars may get all the attention, but it’s cars like this — the affordably priced Kia Rio — that matter to a lot more Americans.
Heck, with a starting price under $14,000, a brand-new Rio is cheaper than a lot of the vehicles on used-car lots. The question, then, is how much drivers have to give up when they choose a new car off the bargain rack.
After a complete redesign for 2018, the answer for the Rio is “not much.”
Let’s start with a low point: the regrettable use of hard plastics throughout the interior.
While vehicles such as the Soul ($16,100) and Forte ($16,700) slightly higher in Kia’s lineup have done a good job transitioning to soft-touch materials in their cabins, the Rio continues along with its Little Tykes theme. Construction feels tight and precise, but you can feel the couple of grand in cost savings everywhere you touch.
Aside from that quibble — one weakness a lot of cars in this price class share, to be honest — there’s not a lot to complain about. Kia’s engineers did a good job massaging the new Rio into something that feels more supple and engaging over the road.
Its drivetrain is a clear high point. Its direct-injected gasoline engine is enhanced this year to improve the fuel economy, pushing it up to 37 mpg on the highway, and respond quicker to throttle input at the same time.
With a six-speed automatic on my tester, the 130-horsepower engine accelerated better than I was expecting, particularly at low speeds when leaving stoplights. I imagine the six-speed manual would feel even better.
I also loved the technology in my tester. Its UVO3 entertainment system with a seven-inch touchscreen reminded me of the kind of digital toys I expect in pricier luxury cars like the $45,000 Kia Cadenza I drove earlier this year. Yeah, the Cadenza costs more than twice as much as a well-equipped Rio and targets a completely different, more upscale market, but their high-tech bells and whistles seem substantially identical.
A big reason for that is the introduction of Apple CarPlay, which makes interacting with my iPhone a breeze. A similar technology is available for Android phone users.
Anyone who’s driven subcompact cars in the past knows they can be noisy and feel rough on the highway, but the Rio’s fresh design continues the trend of making loud cars a thing of the past. It’s been getting more refined, quiet and comfortable with each generation, and this new one takes another big leap forward.
A major reason for that is the material it’s built from, using more high-strength steel blends to make the body more rigid and stiff, something that improves everything from crash-test results to the highway ride and handling in corners.
Kia also says “the Rio uses body sealing and bonding adhesives to dampen sound pathways throughout its construction,” something I noticed on my test drive. The noise and vibration at highway speed are dramatically reduced.
While the Rio’s dimensions keep it squarely in the subcompact category, the cabin feels roomier than most thanks to thoughtful sculpting of the dash, seat backs and door panels to create more interior volume. There’s more leg and shoulder room in both the front and back seats now.
The front seats also get an ingenious redesign this year that makes them thinner — contributing to the voluminous feeling in the cabin — but also with more cushioning and padding than before to make them more comfortable.
Pricing starts at $13,900 for the LX with a manual transmission and ranges to $18,400 for the more upscale EX trim.