There’s a lot to be said about any business that can fight through an economic downturn and come out smelling like a rose. Such is the tale of Harbor Chevrolet Buick GMC in Michigan City.
The key to Harbor’s success comes from a combination of extraordinary customer service coupled with a drive to provide customers with the greatest advancements, products and incentives manufacturers can offer. Thomas Little, Operations Director for Harbor Chevrolet Buick GMC says, “Customer satisfaction is the highest priority for us. With some of the highest retention numbers in the region, we take it very seriously.”
That retention is bolstered significantly by the efforts of General Motors to provide a lot of new and exciting products in the coming year. The 2014 Corvette, GMC Sierra and Silverado, and the 2014 LaCrosse are just the tip the automotive iceberg next year. “With all the new models coming out, we should see an increase in overall sales,” Little says.
The dealership’s success doesn’t solely ride on the products they sell. It’s also due in large part to the service and attention Harbor Chevrolet Buick GMC gives to their customers—stellar service that begins with their employees. Little explains, ”Our goal is to create an environment for Harbor employees that offers the greatest opportunity for personal satisfaction and growth; developing a culture of experience, knowledge and a reputation for fairness; satisfying and exceeding customer expectations providing the ultimate experience and loyalty.”
Harbor Chevrolet Buick GMC has been around since 1991, fostering the same care and attention to detail today as they did on day one, no matter how the economy, manufacturer incentives and an unsure market have fluctuated. “Incentives and specials are always changing,” Little says. “But if you’re in the market to purchase a vehicle, now is the time. The GM incentives are pretty strong right now.”
SIDEBAR: Harbor Chevrolet Buick GMC of Michigan City is proud to announce the winner of our Blackhawks tickets drawing. Terry Belue won tickets to a Chicago Blackhawks game when he entered to win a new Malibu in The Times’ 2013 Chevy Malibu Sweepstakes. ((IMAGE: Terry Belue of LaPorte.))