Indiana University Northwest School of Business and Economics and the Northwest ISBDC are partnering to present this workshop.

Subir Bandyopadhyay, professor of marketing with vast experience in social media marketing and digital communication, will facilitate the workshop that aims to help small business owners develop a better social media marketing strategy.

Key objectives include: to help outline the challenges faced by small businesses in marketing their products and services, to help region small businesses develop cost-effective social media strategies and help them explore various cost-effecient, yet effective, media options that are available to identify, inform and persuade potential customers. 


  • Occurred Tuesday, November 19th, 2013 @ 12:00 pm – 4:00 pm


Indiana University Northwest

3400 Broadway, Medical/Professional Building in Room 1156
Gary, IN 46408