Jack In The Box has never been one to follow the rules.
Instead, the San Diego-based fast-food chain maintains its place at the vanguard of its industry by doing all the things the other guys won't.
Its 24-hour breakfast gave late-to-rise slackers the meal they had long been denied by McDonald's and the rest of the fast-food establishment.
Its inclusion of curly fries on the menu proved Arby's need not have a monopoly on the seasoned potato products market.
And its Jumbo Jack — pronounced "Yumbo Yack" by faithful patrons — gave alliteration the mass appeal it deserved.
What truly makes Jack In The Box transcendent, however, has nothing to do with food.
Rather, it's Jack himself — the big-headed man of mystery who hawks Jack In The Box's many fine offerings with a dry wit and devil-may-care smile. He is the one the Region needs.
The Jack antenna balls are an automobile adornment of the highest order. The television ads are comedy gold. And any street that features a Jack box piercing its skyline is all the better for it.
Add Jack to the Region's rich cultural tapestry, and there's no telling how far he might take us.
We just know it's a journey that is long overdue.
-- Matt Schubert