OFF BEAT

OFFBEAT: Macy's looking for everyday folks to follow Florence Henderson as next TV commercial star

Phil Potempa's daily entertainment news column
2013-04-27T00:00:00Z OFFBEAT: Macy's looking for everyday folks to follow Florence Henderson as next TV commercial starBy Philip Potempa philip.potempa@nwi.com, (219) 852-4327 nwitimes.com

For last year's Macy's holiday campaign, the fabled and famed department store included our Indiana actress claim-to-fame Florence Henderson in a string of television ads that did NOT have her playing herself.

Instead, she appears as store manager working to train an employee named Harold.

This summer, Macy's is inviting customers to celebrate the people, places and things they love about America by submitting brief videos for inclusion in the first national commercial crowd-sourced and created in celebration of America by Americans.

Right now, customers can visit MacysAmericaIcons.com to submit content for "American Icons," a new television commercial that will tell the story of what makes America great through the eyes – and lens – of people from coast to coast. In mid-May, Macy's will debut the final 30-second spot on national television to launch its "American Icons" program.

"Macy's recognition as America's department store is a credit to the customers who have shopped our stores for more than 150 years," said Martine Reardon, Macy's chief marketing officer.  

"We could not celebrate our 'American Icons' campaign without asking these customers to participate by lending us their visions of what makes this nation great. We're excited to give our customers a chance to co-create this special salute, and together we’ll pay tribute to the people, places and things we love."

For the "American Icons" television commercial, Macy's is seeking high quality, creative interpretations in video, sequential stills and animation, portraying the sights and scenes that make American unique. The selected film will be edited into a video montage and feature content from across the country. Videos must be high definition media, 1920x1080 in resolution, and no longer than 10 seconds in length.

If your contribution is used in the final commercial you will receive a credit posted within the spot on youtube.com/macys.

With this call to action, I'm told Macy's is looking to discover new, interesting, beautiful and fun ways to interpret "American Icons."

These clips should visually depict each person's favorite thing about America, such as: hometown landmarks, scenes from a family farm, sharing a meal with loved ones, playing baseball with friends, visiting national parks and monuments, taking a road trip across the country, landscapes, flags, quintessential houses, stores, signs, roads, old cars, family portraits, great faces and special celebrations, such as parties, parades, fireworks and fairs.

Videos can be submitted for consideration through Monday at MacysAmericanIcons.com.

For more information, see official rules and regulations at MacysAmericanIcons.com.

Beginning May 15, visit macys.com/icons to learn more about Macy's "American Icons" program.

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities to make a difference in the lives of customers.

The opinions expressed are solely those of the writer. He can be reached at philip.potempa@nwi.com or (219) 852-4327.

Copyright 2014 nwitimes.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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