OFF BEAT

OFFBEAT: South Shore CVA celebrating 30 years with road promotion

Phil Potempa's daily entertainment news column
2013-07-04T00:00:00Z 2013-08-06T16:18:04Z OFFBEAT: South Shore CVA celebrating 30 years with road promotionBy Philip Potempa philip.potempa@nwi.com, (219) 852-4327 nwitimes.com

Happy Fourth of July!

The South Shore Convention and Visitors Authority began celebrating earlier this week by officially kicking-off their campaign "30 Stops in 30 Days" to mark the organization's 30th anniversary spreading the word about tourism in Northwest Indiana.

The promotion started at the television and radio studios of Lakeshore Public Media in Merrillville on Monday.

South Shore CVA's Executive Vice President Katie Holderby, as well as representatives from "30 Stops in 30 Days" partners, greeted guests and shared details of the campaign and the giveaways and prizes.

"Our '30 Stops in 30 Days' is a way of highlighting the attractions, events, businesses and restaurants that make up the hospitality and tourism industry along the South Shore," Holderby said.

A touring mobile vehicle is spending this month making its way through five counties, leading up to the South Shore CVA releasing information on a sister promotion called "30 Faces of Tourism," in addition to hosting a grand finale event at the Indiana Welcome Center on Tuesday, July 30.

Through a partnership with Family Express, visitors who greet the touring mobile vehicle during the scheduled stops will be entered to win a $25 gift card each day from Family Express. Additionally, for each stop a visitor makes, they are entered to win the grand prize of a $2,000 gift card from Family Express, with the winner will be announced during the finale event at the Indiana Welcome Center.

A Monday's press event, Mary Joan Dickson, a committee member with the Cedar Lake Summerfest, and Times Editor Marc Chase, who is a founder of the Calumet Region Civil War Preservation Project and a founding partner of the South Shore Civil War Memorial Trail, discussed how partnering with the South Shore CVA on 30 Stops is beneficial to both events as well as the entire South Shore.

Cedar Lake Summerfest and the event with the South Shore Civil War Memorial Trail are both included stops during this first week of the campaign.

The South Shore Tour Mobile was at Maplewood Cemetery in Crown Point on Tuesday for a memorial dedication to Col. John Wheeler and an explanation of the importance of The Gettysburg Address by Congressman Pete Visclosky.

Cedar Lake Summerfest features carnival rides, a cupcake contest, teen scavenger hunt, and Echoes of Pompeii and a Pink Floyd Tribute Band, all on Friday, July 5. Visitors who stop at the touring mobile vehicle from 3 p.m. to 9 p.m. will have the chance to receive a beach ball.

For more information on "30 Stops in 30 Days," "30 Faces of Tourism" or the Family Express daily gift cards and grand prize, visit alongthesouthshore.com/30.

Monday's event included a tour of the Lakeshore Public Television and Radio studios and a chance to visit with on-air personalities like TV news anchor Jodi Juhl and weather anchor Morgan Voss, along with Lakeshore's new CEO and President James Muhammad.

The opinions expressed are solely those of the writer. He can be reached at philip.potempa@nwi.com or (219) 852-4327.

Copyright 2014 nwitimes.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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