This year, trick-or-treaters and party-goers have a wide range of Halloween costumes from which to choose, from popular favorites like super heroes and princesses to of-the-moment pop culture favorites.
Perhaps the most pop culture relevant costume of 2013 is the one inspired by Miley Cyrus’ MTV Video Music Awards performance.
Spirit Halloween, which has an online site and more than 1,000 seasonal stores around the country, is offering the “Twerkin’ Teddy” costume, which is a flesh-colored leotard featuring an embroidered, smiling teddy bear.
The costume, which was available for preorder online but didn’t go on sale in stores until the week of Oct. 7, sold out almost immediately online.
There is also an available “party finger” with red nails, as well as a Robin Thicke-inspired “twerk suit” for men to complete the look.
“Spirit Halloween provides consumers with the most relevant and timely costumes, based on what’s happening in the world of pop culture,” said Steven Silverstein, president and CEO of Spirit Halloween. “With 30 years in the Halloween business, we know what consumers want.”
Spirit Halloween predicts other hot trends for 2013 will be the always popular superheroes, pirates and Disney Princesses as well as other television and movie-inspired favorites, including Disney Junior characters like Doc McStuffins, Sofia the First and Jake & the Never Land Pirates.
Other favorites include Cartoon Network characters from Adventure Time and the Regular Show.
Julia Darrenkamp, a spokesperson for Party City, said the popular retailer’s costume experts analyze television and movie blockbusters as well as other trends to come up with the hottest looks of the year.
This year, many people are turning to Pinterest for costume ideas, so Party City has created numerous in-store “shops” where customers can turn to customize their costumes and make them unique.
“People are turning to blogs and Pinterest for ideas, so we want to give them something that can be unique to them,” she said.
For example, the “Marvel Shop” is where customers go for all their superhero costume needs and features everything from Iron Man’s mask to Spiderman’s web-slinger.
“From shields to masks, we have all the fun stuff,” she said. “You can personalize your costume and really take it to the next level and make it extra cool and personalized.”
There are also similar “shops” focusing on pirates, princesses and other popular characters.
At Target, their “Big Fun” line of Halloween wigs helps customers to create a one-of-a-kind Halloween costume.
The foam wigs all retail for $20 or less and were designed by costume and fashion designer Chris March, who appeared on the television reality show Project Runway.
There are eight styles of wigs, including geisha, starlet, witch, Mohawk monster bride and afro.
Target also features an assortment of accessories to create quick, do-it-yourself costumes including faux facial hair, costume makeup, wands and capes.
Party City’s Darrenkamp said a popular adult costume this year are medieval-themed costumes modeled after the popular television shows Game of Thrones and the Tudors.
“Our new line has crowns, capes, and furry leg warmers,” she said. “You can mix and match based on your tastes and the weather.”
Disney Princesses are always popular for girls of all ages, Darrenkamp said, and the costumes can be customized with a variety of tutus, masks, wands and crowns.
“What’s especially great about the princesses is little girls like to play dress-up all year round, so you get multiple uses out of the costumes,” she said.
This year, nostalgic characters from the 1970s and 1980s like Hello Kitty and Strawberry Shortcake are making a comeback, in part because of slick makeovers.
“They’ve gotten makeovers in the last few years to make them more smooth and modern, and they’re seeing a resurgence in popularity,” she said. “The little girls think they’re cool, and the parents enjoy sharing that nostalgia with their kids.”