Feature Focus

2012-11-22T00:00:00Z Feature Focus nwitimes.com
November 22, 2012 12:00 am

TV chef Mr. Food dies at 81

Art Ginsburg, the delightfully dorky television chef known as Mr. Food, died at his home in Weston, Fla., Wednesday following a struggle with pancreatic cancer. He was 81.

Ginsburg — who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good!" — was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.

Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.

And though he published 52 Mr. Food-related cookbooks, selling more than 8 million copies, he was little known to the nation's foodies and mostly ignored by the glossy magazines. That was the way he liked it.

"They're on the Food Network. They're getting a lot of national publicity. And they're getting big money," he said of fellow food celebrities during a 2010 interview with The Associated Press. "I was always the hometown guy. I don't want to be the super celebrity. When you need bodyguards, that's not my deal."

Ginsburg grew up in the meat business, and eventually started his own catering company. He made his television debut in 1975 in upstate New York on a local morning program. His Mr. Food vignettes were syndicated in nine television markets by 1980. His popularity peaked in 2007, when he was appearing on 168 stations. In the Chicago area, he was seen on ABC TV-channel 7.

He also was generous with the enviably broad reach of his culinary pulpit, frequently inviting up-and-coming celebrities to do guest appearances with him.

"Art Ginsberg was a warm, gregarious man who knew food is more about love and sharing than a fancy ingredient list," said Rachael Ray, who Ginsburg invited on air long before she was a huge celebrity. "He was a supportive and loyal friend and I'll miss his smile and warm hugs. This Thanksgiving I'm thankful I knew him." AP

'Trapped' on Broadway? R. Kelly is working on it

Is Broadway ready for Twan, Sylvester, Pimp Lucius and "the package"? R. Kelly thinks so — and says he's working to bring the wacky characters and plotlines in his even wackier "Trapped in the Closet" series to the Great White Way. The superstar announced on Monday night that he's had an offer to bring the cult classic to the stage, and he may even be in some performances. "To transform it into a Broadway version, that's what I'm working on," he told a packed house at the Sunshine Theater, where he unveiled the latest chapters in "Trapped in the Closet," which will debut on the IFC on Friday. Kelly gave no other details about a possible Broadway adaptation of the wildly popular video opera. It got its start from a stirring series of songs Kelly debuted in 2005, which ended with a cliff-hanger. AP

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