Dwyane Wade cut down his share of basketball knots, but now, he's making his own.
The NBA All-Star guard for the Miami Heat and Chicagoland native announced his collaboration with the flourishing Chicago-based online neckwear company, The Tie Bar, to create "The Gentleman by Dwyane Wade" collection. The collection will run four series each year starting this fall.
The Tie Bar has been making ties since 2004, and its products have been frequently featured on GQ magazine. Yet, the ties are priced inexpensively at around $15 each.
Anand Shah, CEO of The Tie Bar, said the mission behind the online company is accessible fashion.
"This isn't about tie wearers who wear ties for work," Shah said. "This is also for folks who are into fashion and want to express themselves.”"
Even with the continued gain in notoriety, the opportunity to work with Wade was one Tie Bar and Shah did not want to miss.
"Dwyane just made so much sense; both on-court and off-court he's nothing less than a gentleman," Shah said. "He's got a great following, not just when it comes to sports fans, but also to people in fashion. That's what attracts us to Dwyane, and the fact that he is a Chicago local."
While Shah and The Tie Bar are undoubtedly excited to bring in the NBA star, Wade said the respect was mutual.
"I'm just adding a little bit to an already great company. It's a young company, but it's blown up very fast," Wade said. "They have the infrastructure; they have the blue-print, and it's just me coming in, bringing my ideas to the table."
Wade's first collection will feature approximately 30 bow ties, 15 neckties and 15 pocket squares as well as an assortment of tie bars and cufflinks. The collection will be made as a jointed effort of Wade, his design team and The Tie Bar.
"Going into collaborations with celebrities, you worry how hands on they are going to be," Shah said. "Dwyane's been very, very involved, which has made the partnership a lot more exciting; He's been an integral part of the 'Dwyane Wade' design process all along."
Wade's work on the ties began with his own team of designers where they put together a story board for color, style and overall appearance of the collection. Afterward, he worked with Tie Bar's own team to finalize a style the company felt people would purchase over other brands and ties.
"When you see someone in a tie, you think certain things about them without getting a chance to meet them," Wade said. “"So, with my line they call 'The Gentleman,' which is kind of the perfect name for what I think a tie represents."
"When you have kids, a wife, a fiancée, a spouse, what do they buy you for your birthday? What do they buy you for Christmas?" Wade said. "They buy you a tie, because they don't know what else to get you, and it's something all men own. Whether they like to wear them or not, you own them, and you have to wear them to certain events. So, why not get something that you like."
The Tie Bar's ties are sold relatively inexpensively at $15 each, and Shah said he expected most of Wade's collection to range between $30 and $40.
The collection will be released this fall exclusively on TheTieBar.com, just in time for the holiday season.