Joseph Arvin stepped into the demonstration spotlight at the recent International Home and Housewares Show in Chicago.
Arvin, of Schererville, who became somewhat of a household name to fans of last season's "Big Brother," a reality game show on CBS, was a spokesperson for The Legacy Companies at the annual three-day show for housewares tradespeople.
The chef, a former co-owner/chef of Smashmouth in Schererville, demonstrated his "MadLove" style while showcasing products such as juicers, blenders, dehydrators and pastry spoons for companies such as Omega, Excalibur and Zeroll.
On "Big Brother," fans got a look at Arvin's MadLove cooking style while he competed in the game and prepared food for the other contestants in the house.
Arvin's philosophy on food is that cooking "invigorates" him. "It's just a way of life for me and it's always come natural. It's something that I love," he said in a recent interview.
On the Housewares show floor, in the Legacy Companies booth with Arvin, was his wife Sarah, who's long been his biggest cheerleader.
While The Times visited Arvin as he demonstrated products, the chef talked a bit about his future endeavors.
'I'm planning to open MadLove Bistro and Catering," he said, adding it'll be somewhere in the Chicagoland area. He's still developing ideas for the concept. For more on Arvin, visit madlovecooking.tv