Builder Focus: A Showplace for Affordable, Off-The-Shelf Products

2013-12-28T11:45:00Z Builder Focus: A Showplace for Affordable, Off-The-Shelf ProductsMichelle Krueger Times Correspondent nwitimes.com
December 28, 2013 11:45 am  • 

Throughout its 31-year history, The New American Home (TNAH) has provided inspiration for the building industry to take away and apply in millions of homes across the country. The centerpiece of the National Association of Home Builders (NAHB) International Builders' Show in February, TNAH always dazzles with groundbreaking trends and high-end-look touches inside and out.

Last year, nearly seamless indoor-outdoor transitions were the buzz, while straight clean lines were the focal point a year before. Now, we’re getting a sneak peak of what to expect this year.

With anticipation for its debut growing, 2014’s TNAH is located at 2256 Sunrise Ridge Court, Henderson, NV and taking shape thanks to a group of professionals who subscribe to the highest levels of efficiency and expertise in their fields.

It’s expected to achieve Emerald status - the highest of the four levels of green building achievement that the National Green Building Standard (NGBS) recognizes – with the latest innovations in green building and construction technology. The state-of-the-art energy efficiency package includes a solar water heater, photovoltaic panels and closed spray-foam insulation that also reduces sound transmission through plumbing walls. The home will also include a weather-sensitive irrigation system that automatically adjusts usage relative to the immediate climate, tankless water heaters, hydronic air handlers, intelligent fireplaces and sustainable building materials.

While 2014 architect Jeffrey Berkus promises surprises around each corner, the intrigue for many visitors will be how project planners generated so much design pizzazz with affordable, off-the-shelf products, according to the NAHB.

“We are going to show very affordable products used very creatively,” S. Marc Thee, principal of Marc-Michaels Interior Design, said. “The [sponsor] vendors have asked us to put on our creative thinking caps and show that builders at any price point can achieve great design.”

For starters, according to Marc-Michaels director of production Kathryn Dunagan, visitors will be guided from the front door through the core of the house to the backyard pool via a center-access “runway” made of large-format porcelain tile from Dal-Tile. It will contrast with the rest of the flooring in a slightly different color and level of polishing.

Other highlights include the fact that the home’s dream kitchen will include Timberlake cabinetry in all-standard sizes, striking wood texture detail behind the main staircase made of cut lumber in various sizes, an open closet concept using systems from Organized Living and the Closet Factory in the dual master bedrooms, and a chevron pattern wall in one of the bedrooms with standard chair rail and molding.

“It’s a very simple idea but very dramatic and creates a lot of interest,” Dunagan added. “We did it very inexpensively.”

A “new neutral” color palette, a soft palette that mimics the hues found in menswear fashion with some of the colors to look for called graphite, palomino, and shrimp is also featured.

“We’re going to incorporate very organic moments with very glamorous moments,” Thee said.

For example, the Thermory thermal-treated hardwood decking for the porch off the first-floor master bedroom was brought inside. A few planks from the deck extend into the bedroom, providing an eye-catching transition from outside in. On the casita flooring, workers created an ombre effect, popular in hair coloring and fashion, by incorporating dark pebbles on one side fading to light colors on the other.

All in all, the designers carefully thought out where to place awe-inspiring “moments” to get the most bang for the buck. Thee estimates there will be at least two dozen of these sprinkled throughout the house.

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