Builder's Corner: The Next Generation of Interior Paint

2013-09-21T10:15:00Z Builder's Corner: The Next Generation of Interior PaintMichelle Krueger Times Correspondent
September 21, 2013 10:15 am  • 

BEHR Premium Plus® Self-Priming, Zero VOC and Low Odor Interior Paint delivers exceptional durability in a low odor formula that allows the paint smell to dissipate faster, making it an ideal product for use in all family spaces.

It seals uncoated and previously painted and uncoated surfaces such as drywall, wallboard and wood surfaces without the need for a separate primer, helping hide surface imperfections and providing excellent coverage. The mildew-resistant finish also incorporates a low-odor, zero-VOC formula that is 100-percent acrylic and produces faster dry times than previous low-VOC formulas on the market.

All sheens and bases of BEHR Premium Plus Self-Priming, Zero VOC and Low Odor Interior Paint dry to the touch in one hour and can be recoated in two hours for a quicker project turnaround time. The line is available in the following interior sheens, each one providing exceptional durability and hide:

• Flat - This easy-clean sheen provides excellent touch-up and a non-reflective, matte appearance, perfect for low traffic areas like the dining room and bedrooms.

• Flat Enamel - This scrubbable flat finish has a low-lustre appearance best used in low to moderate traffic areas, ideal for family rooms, living rooms and kids’ rooms.

• Eggshell Enamel - This finish resists dirt and grime with a soft, velvety appearance, best for moderate traffic areas including family rooms, living rooms, kids’ rooms and hallways.

• Satin Enamel - This versatile, easy-clean finish has a pearl-like appearance for moderate to high traffic areas like hallways, kitchens and bathrooms.

• Semi-Gloss Enamel - This finish resists stains, moisture and wear with a radiant, sleek appearance. Best for high traffic, high moisture areas or high-touch surfaces like kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture.

The product line is available exclusively at The Home Depot stores nationwide at a suggested retail price of $23.98-$28.96 per gallon.

Visit to find how-to information, explore design and color guidance and order eight-ounce paint samples.

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