Pinspired: The Home Depot helps women get ideas 'from dreams to done'

2013-06-09T00:00:00Z 2013-06-10T19:47:05Z Pinspired: The Home Depot helps women get ideas 'from dreams to done'Jane Ammeson
June 09, 2013 12:00 am  • 

Three years ago, there was no collective scrapbook or bulletin board upon which to gather our thoughts and dreams. Instead, when planning a special event – say a wedding or a five-year- old’s themed birthday party, we could tear photos and articles from magazines and amass them in a file or bookmark links on our computer.

But forget those files (they’re probably gathering dust somewhere anyway) because now there’s Pinterest, an online way of gathering photos and videos to share with others. Need to choose a prom dress? Create a Prom Dress Board and “pin” potential formals for your friends to see. Getting married? Brides to be can “pin” photos of possible bridesmaid dresses for their maids of honor to parse.

“Pinterest is inspirational,” said Meg Daws, Specialist, External Communications and Social Media for The Home Depot, which recently offered their second nationwide Pinterest inspired workshop. These events, held at every Home Depot store, are part of their DIH (Do It Herself) free monthly workshops designed to help women tackle popular home décor and design projects.

“Our DIH workshops are designed to be empowering to women,” said Daws noting that studies indicate the majority of Pinterest users are woman, many of whom use the site for planning home décor and design projects. “And home décor is very important to women.”

Liz Lantham from Hoosier Homemade, a popular blogger with 46,000 readers and a Pinterest user, hosted the Pinterest event at The Home Depot in Chicago’s Lincoln Park. Lantham, who lives in LaPorte, Ind., discussed how to turn "Pinspirations" into reality at the hands-on workshop.

“Tonight we’ll be showing the steps to take in creating and maintaining a succulent garden,” said Lantham.

Lantham went on to say that succulent plants are a great choice for containers or larger gardens because they’re easy to grow, come in a variety of shapes and colors and so add style to both indoor or outdoor spaces.

“From a blogging point of view, there are lots of different ways we use Pinterest,” said Lantham. “I’ll look at what people are most interested in at the time. For instance, if it’s spring and everyone is looking for spring desserts, then we’ll develop some great spring dessert ideas. We also look at it for inspiration. Last week, we saw a re-done vintage bike and liked the idea and decided to do one.”

Lantham sees Pinterest as easy and user friendly. Still, for those who find it somewhat overwhelming, she suggests starting slowly.

There’s an easy tutorial for those logging on to Pinterest for the first time showing how to create a board (think file folder) and then pin photos to it (that makes you a “pinner”). It also lets you find boards of interest – almost any interest. Like abandoned buildings? There’s more than one board on that subject. If dream vacations are your thing, you can find inspiration in other’s boards on the subject including a DIH Interest Board.

“We have lots of people post on our board,” said Daws. “It’s amazing how creative people are and what great ideas they have.”

Making a succulent garden was designed as a hands-on, get a little dirty workshop said Christian Birmele, the garden supervisor at the Lincoln Park store. The Home Depot supplied the materials for free including the succulents for the garden. The next DIH Pinterest workshop is schedule for August 15, and attendees will be making chore charts.

The goals for those attending included how to create a custom Pinterest-inspired succulent garden, how to identify and select succulent plants, how to plant a succulent container garden and how to provide care for the garden.

“Liz has a great following and really, she represents The Home Depot in helping women take their Pinterest ideas from dreams to done during our Pinterest-inspired Do-It-Herself Workshop,” said Daws about why the store chose Lantham to be involved in the Chicago event.

Lantham, who started Hoosier Homemade in 2009, said her goal as always been to help moms be a hero to their family.

“The only thing I wanted when I was growing up was to be a mom and a homemaker,” she says. “I like Hoosier Homemade being able to help women turn their Pinterest ideas into reality, turning a house into a home.”

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